Director of Sales & Business Development

Sage Haus

3d•Remote

About The Position

Sage Haus is seeking its first dedicated commercial sales leader to own the full sales motion, including inbound, outbound, partnerships, and B2B sales. This role is a blend of player and coach, involving personal prospect calls and closing business, while also setting strategy, building systems, and managing the existing sales strategist. The position will absorb day-to-day selling and business development tasks currently handled by the founder, allowing her to focus on company strategy, thought leadership, and product development. The role involves managing the sales pipeline, hosting informational calls, overseeing inbound leads, driving outbound prospecting, managing partnerships and affiliates, negotiating agreements, and building a repeatable partnerships motion. Additionally, the role includes managing the Sales Strategist, hiring and growing the sales function, creating SOPs, and managing sales metrics and data. A key responsibility is building the B2B sales strategy from the ground up, including defining the ideal customer profile (ICP), offer, pricing, and sales motion for employer-paid benefits and corporate partnerships. The role will also partner on go-to-market strategy for a new software product and assist in implementing a customer engagement platform. Cross-functional collaboration with marketing and operations is essential for seamless candidate handover and lead generation.

Requirements

Has built a sales function from the ground up — process, systems, and team — at a company where the founder used to do it all
Sells with warmth and integrity, and knows how to convert relationships into pipeline without it ever feeling transactional
Has run partnerships and affiliate programs as a primary growth channel
Has personally closed business AND managed a quota-carrying rep, and can comfortably switch between the two on the same day
Loves the metrics side — pipeline math, conversion rates, close rates, cohort behavior — and uses data to coach, not just to report
Is comfortable in early-stage ambiguity: building, breaking, and rebuilding the system as we grow
Is a strong writer (we sell through warm, thoughtful written communication) and a strong listener on calls
Cares about the modern family and the work Sage Haus is doing in the home
Ready to step into a founding sales leadership role

Nice To Haves

You don't need to have been a Director or VP before. If you've been a top-performing AE or sales lead at an early-stage business

Responsibilities

Manage the sales pipeline & prospect conversion
Host 4-6 Group Informational Calls with prospective clients per week
Manage inbound lead pipeline, including overseeing the hello@ inbox
Own outbound prospecting at scale, partnering closely with Marketing
Manage the full prospect pipeline — inbound and outbound — through nurture, info call, proposal, and close
Take calls with prospective clients and strategic partners
Manage Sage Haus's full slate of partnerships and affiliates — creator / influencer partners, brand partners, wealth-management referral channels, and community partners
Negotiate partner agreements, sponsorship deals, and co-branded campaigns
Own the affiliate workflow: tracking, commissions, payouts, and partner enablement
Build a repeatable partnerships motion as a primary growth channel
Partner with Kelly on sponsorship budget and the prioritization of high-value sponsors and vendors at communities and conferences
Manage our Sales Strategist — weekly 1:1s, deal coaching, and quota management
Hire and grow the sales function as we scale, create SOPs for the sales org
Work closely with our Chief of Staff on refund and cancellation policy decisions
Manage the metrics and data around sales funnel conversions from marketing funnel through to sales and overall conversion and success rates across the funnel
Work closely with marketing on top-of-funnel metrics to ensure we hit sales targets
Build Sage Haus's B2B sales strategy from the ground up — ICP, offer, pricing, and motion — to expand into employer-paid benefits and partnerships with companies
Take calls with prospective B2B clients and partners and shape the offering as we go
Partner closely with Kelly on go-to-market sales strategy for the Home Systems App, launching Q3 2026
Partner with leadership and operations on implementing a customer engagement platform for client texting and follow-ups
Work closely with our operations team on the hiring services side to ensure candidates are handed over smoothly from sales to client delivery
Partner with marketing on inbound campaigns, top-of-funnel content, and lead generation