Director of Sales & Brand Experience - Audi Windsor

AutoCanada Inc.• Windsor, ON, CA, ON

16d•CA$150,000 - CA$170,000•Onsite

About The Position

Audi Windsor is seeking a Director of Sales & Brand Experience to join their team. This role is responsible for the end-to-end sales performance and operational excellence across the dealership. The primary focus will be on driving new market share growth and maximizing gross expectations for both new and used retail operations. The successful candidate will be directly accountable for achieving aggressive new and used vehicle sales volume targets while maintaining exceptional standards in customer satisfaction. Additionally, this role will oversee and optimize digital lead performance to ensure seamless customer transitions from online inquiries to showroom success. The position also demands high-level branding strategy through collaboration, with tactical showroom execution and ownership of core systems daily.

Requirements

Minimum 5 years+ experience as accomplished General Sales Manager, Sales Manager, Financial Services Manager, Fixed Operations Manager or Service Manager
Current and valid OMVIC certification
Valid G license, with clean driving record
Proven leadership ability to recruit, select, train, coach and develop a team
Ability to set and achieve targeted goals
Ability to drive an exceptional Customer experience
Demonstrated communication and interpersonal skills
Organization and follow-up skills
Experience and desire to work with technology

Responsibilities

Showroom display and lot strategy.
Ensure no customer is left unseen (early manager introduction for all walk-ins and shown appointments).
Execute best-practiced desking procedures and structure deals to protect gross profit averages.
Ensure a mandatory 100% manager turnover (TO) on every opportunity.
Own the dynamic appraisal and collaborate with Leadership to execute the used car trade appraisal pipeline to keep acquisition costs low and inventory turning quickly.
Drive strict accountability across the floor and shared Business Development Centre (BDC).
Shift the team's focus beyond raw lead-counts to actively managing appointment confirmation rates, show rates, and closing ratios.
Create and launch local market strategies to elevate Audi Windsor's presence and win luxury market share.
Run a disciplined, recurring brand training program to keep product knowledge sharp and execution consistent across the sales floor.