Assistant Director, Brand Experience
About The Position
Under the direction of the Associate A.D. of Brand Experience, the Assistant Director of Brand Experience is focused on initiatives that lead directly to the successful execution of three primary outcomes: generating revenue, increasing attendance at events, and successfully positioning/enhancing/protecting the UCF Athletics brand. Responsibilities include, but are not limited to: Assists in the management of the overall Brand Experience unit within UCF, Conference, and NCAA rules and regulations. Manages football gameday-related fan experiences, including the pregame Football Fan Fest, Tailgate Concert Series, and other gameday activations as assigned. Creates, implements, and executes innovative marketing strategies with a focus on the gameday experience for UCF sports as assigned. Assists with all basketball activation, and special events throughout the year. Manages day-to-day Knightro's Kids Club and other community outreach as assigned. Collaborates with external team (#Content, Strategic Communications, ChargeOn Fund, Corporate Partnerships, Tickets, and Video Services) in generating greater awareness of the UCF brand and sport to enhance interest and attendance while maximizing overall revenue opportunities.
Requirements
- Master's degree in an appropriate area of specialization; or Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.
- As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for customer service and knowing / complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.
Nice To Haves
- 2+ years of progressive marketing experience with an emphasis on game day experience.
- Graphic design, strong creativity, attention to detail, communication, and organizational skills.
Responsibilities
- Assists in the management of the overall Brand Experience unit within UCF, Conference, and NCAA rules and regulations.
- Manages football gameday-related fan experiences, including the pregame Football Fan Fest, Tailgate Concert Series, and other gameday activations as assigned.
- Creates, implements, and executes innovative marketing strategies with a focus on the gameday experience for UCF sports as assigned.
- Assists with all basketball activation, and special events throughout the year.
- Manages day-to-day Knightro's Kids Club and other community outreach as assigned.
- Collaborates with external team (#Content, Strategic Communications, ChargeOn Fund, Corporate Partnerships, Tickets, and Video Services) in generating greater awareness of the UCF brand and sport to enhance interest and attendance while maximizing overall revenue opportunities.
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- Supplemental Insurances
- Flexible Spending & Health Savings Accounts
- Employee Assistance Program
- Wellness initiatives
- Paid time off for applicable positions, including annual and sick time off and paid holidays
- Retirement savings options
- Employee discounts, including tickets to many Orlando attractions
- Tickets to UCF sporting events
- Education assistance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
