Director of Sales Away From Home

Bimbo Bakeries USA•, MA

3d•$151,300 - $211,800•Hybrid

About The Position

The Director of Sales Away From Home (AFH) serves as the "General Manager" for all AFH Fresh sales, with full end-to-end ownership of business performance across a complex, matrixed organization. This role carries accountability for strategy, commercial execution, financial performance, and customer outcomes for the all fresh AFH business. The Director is the resident expert, single point of contact and owner of the total AFH fresh bakery business, while also leading growth and execution across multiple channels of business and new growth customers. This leader orchestrates cross-functional partners across sales, category management, finance, operations, Revenue Growth Management, supply chain and marketing to deliver sustainable, profitable growth while winning share. Success in this role requires an owner’s mindset—leading without limits or reliance on reporting lines, driving clarity and accountability & ownership, and ensuring flawless execution at the customer and sales execution. This role is measured by business results, team capability, and customer satisfaction. This Director will support/lead Elevating our Internal sales teams ongoing sales training supporting and elevating the team.

Requirements

Bachelor's degree in Business Administration, Marketing or other related is required
10–15 years of progressive experience in CPG sales and/or direct store delivery (DSD)
Strong record of team leadership with both direct and indirect reports.
Deep capability in analytics, financial acumen, and strategic planning.
Demonstrated ability to lead effectively in cross functional organizations.
Strong analytic & communication skills (written, verbal, presentation and interpersonal skills)
Strong negotiation skills having gone through previous training.
Ability to work in a complex environment and juggle multiple tasks at one time while also prioritizing the work to completion.
Strong ability to lead with and without direct authority; collaboration with cross-functional business partners is highly critical.
High Proficiency in Excel, PowerPoint, Syndicated Data, Trade Promotion Management.

Nice To Haves

Master's degree preferred.

Responsibilities

Develop and execute Annual Operating Plans (AOPs) and Joint Business Plans (JBPs) with clear priorities, KPIs, and ROI discipline.
Proactively identify growth opportunities, remove obstacles, and reallocate resources to maximize long-term value.
Own the total financial performance (revenue, profit, trade, and margin) for the Fresh AFH business, both direct and indirect.
Identify and activate growth levers including distribution, pricing, assortment, merchandising, promotion, and innovation.
Leverage insights and analytics as the foundation for decisions, anticipating trends and adjusting strategy accordingly.
Drive portfolio balance and integration across branded and Foodservice-label businesses.
Leverages insights to drive decisions and solutions, understanding obstacles & opportunities.
Fuels growth of Breadbox plans that positively influence - Retention & Conversion.
Own trade spend management, forecasting, budget control, and investment optimization.
Ensure all investments align with strategic priorities and deliver required returns.
Monitor margin performance and take timely corrective action when required.
Lead and develop a high-performing team with a culture of ownership and accountability.
Coach direct and indirect reports to think and act as General Managers of their businesses.
Clearly define roles, expectations, and performance outcomes aligned with company values.
Lead without formal authority by aligning Sales, Category, Supply Chain, Marketing, Finance, and Operations behind shared goals.
Drive clarity, speed of action, and execution consistency across cross-functional partners.
Ensure market execution excellence across ordering, distribution, and service levels.
Partner closely with supply chain and Operations to resolve issues, improve efficiency, and elevate customer experience.
Communicate strategy, priorities, and performance with clarity and transparency.
Provide timely updates on results, risks, and opportunities to internal and external stakeholders.
Inspire followership through decisive leadership, resilience, and customer obsession.