Director Of Sales and Marketing

HEI Hotels and Resorts•Braselton, GA

9d•Onsite

About The Position

The Director of Sales & Marketing is a dynamic, strategic, and results-oriented leader responsible for driving revenue growth, market share, and brand positioning for Château Élan Winery & Resort and Hampton Inn Braselton. This dual-property leadership role oversees all sales, catering, conference services, marketing, and revenue-driving initiatives while ensuring alignment with each property’s unique brand identity, positioning, and business objectives. The DOSM will lead all commercial strategy efforts focused on maximizing total hotel profitability through strategic business development, revenue optimization, and market leadership. This role is accountable for achieving and exceeding goals related to rooms, catering, banquet, and all resort ancillary revenue streams, while ensuring strong market penetration and long-term customer relationships. The ideal candidate is a proven hospitality sales leader with luxury resort and group experience who can balance high-level strategic thinking with hands-on leadership, team development, and aggressive revenue generation.

Requirements

Bachelor’s degree preferred.
5+ years of sales leadership in similar sized operation preferred.
Proficiency in Microsoft Word, Excel, and Delphi.
Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation.
Effective verbal and written communication skills.
Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Responsibilities

Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel.
Recruit, Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.
Ensure training programs are conducted regularly and HEI standards of performance are met.
Give guidance and counsel staff toward improvement.
Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, lead management system, group booking pace report, star reports and sales meeting minutes.
Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies.
Make reasonable recommendations to improve potential from various markets.
Develop and conduct persuasive verbal sales presentations to prospective clients.
Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.
Organize and/or attend scheduled sales department, executive committee, and related meetings.
Knowledge of travel industry, current market trends and economic factors.
Ability to access, understand and accurately input information using a moderately complex computer system.
Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts, and other reports as directed/required.
Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
Professionally represent the hotel in community and industry organizations and events.
Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
Comply with attendance rules and be available to work on a regular basis.
Perform any other job-related duties as assigned.