About The Position
Palette is a fast-growing creator-economy startup with a team of 80+ and a roster of 200+ creators and influencers. Its marketing agency works with influential brands and organizations, and has been recognized with five Shorty Impact Awards. The Director of Sales and Business Development will drive marketing-side revenue growth, build the sales pipeline from the ground up, and establish a repeatable sales process. The role will turn inbound interest and targeted outbound outreach into scalable revenue by building the structure, process, and strategy for sales.
Requirements
- 5–8+ years of experience in brand partnerships, media sales, new business development, or talent representation; preferably in digital media, influencer marketing, or the creator economy.
- Bachelor’s degree in Marketing, Digital Marketing, Communications, Media Studies, or a closely related field.
- Proven track record of closing deals and managing high-level client relationships across brands, agencies, and media holding companies.
- Strong understanding of campaign planning cycles and RFP processes.
- Deep knowledge of the influencer marketing landscape and ability to match talent to brand needs.
- Confident negotiation skills, including experience setting rates and managing deal structures at scale.
- Ability to identify broader business needs, assess deal revenue opportunities, and project-manage the full deal cycle.
- Highly organized and process-oriented, with the ability to build systems from scratch and scale operations.
- Comfort working independently in an ambiguous, fast-moving environment and motivation to build something new.
- Ability to excel as a player-coach, delivering individual results while building and leading high-performing teams.
- Excellent communication skills and ability to represent and advocate for Palette externally.
Nice To Haves
- A robust existing network of decision-makers at agencies, brands, or media companies.
- Experience at a talent agency, influencer marketing agency, media company, or creator-facing platform.
Responsibilities
- Build and refine a sales playbook for Palette’s marketing services, including prospecting approaches, outreach scripts, pricing tactics, and negotiation guidelines.
- Meet annual sales bookings and revenue targets by identifying and securing new client opportunities.
- Create tailored proposals that address client challenges and position Palette as a strategic thought partner.
- Negotiate campaign rates and develop scalable pricing structures aligned with industry standards.
- Prepare monthly and quarterly revenue forecasts and pipeline reports.
- Monitor KPIs, including revenue generated, lead number and quality, lead conversion rates, customer-acquisition cost, and client retention.
- Maintain relationships with C-suite executives and key client decision-makers.
- Serve as clients’ primary point of contact during the sales process and ensure a smooth handover to account or campaign managers.
- Work cross-functionally to develop integrated campaigns and align influencer strategies with client goals.
- As the business scales, hire and coach sales representatives, set performance expectations, and provide ongoing training.
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What This Job Offers
Job Type
Full-time
Career Level
Director
