Director of Revenue

Defector Media

2d•Remote

About The Position

Defector Media, a 100-percent worker-owned and -operated media company launched in 2020, is seeking a Director of Revenue. The company's subscription business is mature and stable, representing over 80% of total revenue. The Director of Revenue will manage the existing subscription business and drive revenue growth across all streams, with oversight from the VP of Revenue & Operations and support from the editorial team. This role involves a wide range of responsibilities due to the small in-house operations team and reliance on outside vendors for specialized expertise. The position requires a versatile individual who can adapt to various operational tasks and play utility roles enthusiastically.

Requirements

A college degree and 4+ years of work experience, or equivalent total work experience sufficient to complete the job duties.
Ability to translate many different types of data (financial, customer, product) into business insights using appropriate modeling and visualization tools.
Experience working with customer insights and market research.
Expertise in developing high-quality presentations for different types of audiences, especially a non-technical editorial audience.
Willingness to execute on even mundane tasks with enthusiasm and without ego.
Direct experience working in digital written media is ideal.
Other potentially relevant work experience could come from elsewhere in media, operational or commercially-focused teams at start-ups and/or small businesses, or consulting/banking analyst programs.

Nice To Haves

Previous experience in digital marketing, ad sales, or audience engagement.
Experience as a data scientist or in product management.
Credibility as a financial analyst.
Experience as a newsletter copywriter, customer service manager, video production coordinator, or restorative justice facilitator.

Responsibilities

Manage the existing subscription business, using and adapting metrics to monitor performance and leading new strategies for growth.
Grow revenue across all company revenue streams, both subscription and non-subscription.
Perform audience research and content analysis.
Sell advertising units on the website and newsletters.
Experiment with paid marketing on advertising platforms.
Conduct ad-hoc financial modeling and scenario forecasting.
Deliver benefits for subscribers and manage customer experience issues.
Contribute to non-revenue operational committees and initiatives (HR, PR, social media).
Manage Defector’s product roadmap with third-party developers and equivalent workflows with other outside vendors.
Communicate quantitative work and technical insights to editorial staff.
Execute special projects.