Director of Revenue Marketing

Epic Cleantec

5d•$165,000 - $185,000•Remote

About The Position

Epic Cleantec is seeking a Director of Revenue Marketing to lead their revenue marketing function. This role will focus on acquiring, engaging, and converting high-value accounts in the water infrastructure sector. The Director will be responsible for marketing-sourced and marketing-influenced pipeline, designing and executing Account-Based Marketing (ABM), demand generation, and lifecycle programs. This position requires strong analytical skills, a passion for funnel architecture, and the ability to build a scalable revenue marketing engine within a mission-driven company. The role reports to the VP of Marketing and collaborates with Sales, external RevOps partners, and future GTM hires. The position is based remotely, with collaboration expected within the Pacific Time Zone.

Requirements

7+ years in B2B marketing with at least 3 years owning revenue or demand marketing in a high-consideration, multi-stakeholder sales environment.
Direct experience designing and running ABM programs that produced measurable pipeline, not just engagement.
Strong fluency in HubSpot and modern GTM systems, including lifecycle management, attribution frameworks, engagement scoring, and reporting infrastructure.
Strong understanding of multi-touch attribution methodologies and marketing analytics.
Strong analytical and operational rigor, with the ability to translate complex GTM motions into scalable processes, reporting frameworks, and cross-functional execution.
Self-directed with the ability to manage multiple priorities without close supervision.
Passion for sustainability, innovation, and the role that smart infrastructure plays in building better cities.

Nice To Haves

Experience partnering effectively with RevOps and Marketing Operations teams is strongly preferred.

Responsibilities

Develop and execute a comprehensive pipeline generation strategy, focusing on achieving top-of-the-funnel acquisition goals and driving ABM initiatives.
Take ownership of marketing-sourced pipeline building across key audience segments, personas, target geographies, channels, and market verticals to drive predictable, scalable, and repeatable pipeline growth, ultimately contributing to revenue expansion.
Partner with Sales and Marketing leadership on quarterly GTM planning.
Design and run Epic’s ABM motion across Tier 1 developer accounts and influencer firms (engineering, architecture, sustainability).
Partner with Sales on target account selection and refresh, buying committee mapping, persona-specific campaign design, and the discipline to translate strategic account prioritization into coordinated pipeline generation programs.
Own the consultant distribution strategy through engineering and architect channels, including enablement at industry events.
Build and run the campaigns that drive qualified engagement at the top and middle of the funnel.
Build segmentation strategies that reflect Epic’s reality, including persona, region, regulatory environment, and project lifecycle stage.
Own the channel mix, content deployment, paid programs, lifecycle nurture, and the integration of our ROI tools and project assessment into demand programs.
Build milestone-aligned nurture frameworks tied to development and project lifecycle stages.
Replace broad communication with persona-specific, stage-aware engagement programs.
Partner with Marketing Operations and external RevOps consultants to evolve Epic’s CRM architecture, lifecycle stages, lead scoring, attribution models, dashboards, and data governance frameworks.
Define the reporting, funnel measurement, and pipeline visibility requirements needed to connect marketing activity to opportunity progression, account engagement, and revenue impact.
Collaborate with RevOps partners to develop and refine engagement scoring models that surface high-intent accounts and buying committee activity for Sales prioritization.
Partner cross-functionally to operationalize account enrichment, segmentation, and target account infrastructure using tools such as Clay and related GTM systems.
Work closely with Marketing Operations and external partners to improve CRM and MAP data quality, governance, and scalability across campaigns, lifecycle stages, and reporting systems.