Director of Retail

Kline Franchising, Inc. • Cornelius, NC

1d

About The Position

The Director of Retail is the senior leader of Burn Boot Camp’s retail division. This role owns the full commercial and operational scope of the business, including activewear, nutrition, customs, e-commerce, B2B Franchise Partner channels, and emerging categories, from annual strategy through daily execution. This is a leadership role where the individual sets direction, builds the plan, manages the vendor ecosystem at a strategic level, and ensures their team and systems execute with precision. The Director is accountable for outcomes, not for doing the work that belongs to others.

Requirements

• 7–10 years of progressive retail leadership, with direct ownership of a P&L and a team.
• A track record of building and executing retail strategy in a franchise, multi-channel, or high-growth environment.
• Strong financial acumen — ability to build, own, and explain a retail P&L and drive margin.
• Strategic vendor management experience, including negotiation, contracts, and performance accountability.
• Proven cross-functional leadership with Finance, Technology, and Marketing, including driving outcomes without direct authority.
• Experience with e-commerce platforms, B2B fulfillment, and product lifecycle management.
• Bachelor’s degree in business, retail management, or a related field required.
• Ability to travel as needed for vendor meetings, events, and Franchise Partner engagement.

Nice To Haves

• MBA or equivalent experience a plus.

Responsibilities

• Strategy and P&L: Develop the annual retail plan, category and channel priorities, revenue forecasts, margin targets, and conduct monthly performance reviews with the COO.
• Product and buying: Define category strategy, seasonal buys, and manage the multi-line planning calendar across activewear, nutrition, Kids Camp, and International.
• Vendors: Manage strategic relationships, contracts, and performance standards across all retail vendors, including Fabletics and other partnerships.
• Cross-functional partnership: Lead retail’s collaboration with Finance, Technology, and Marketing, co-owning the retail marketing calendar and the retail technology roadmap, and sequencing major launches.
• Activewear Advisory Committee: Full ownership of governance, facilitation, follow-through, and outcomes.
• SLAs and operations: Define, monitor, and enforce service standards across customs, fulfillment, e-commerce, and Franchise Partner support.
• Franchise Partner experience: End-to-end ownership of Franchise Partner interactions with the retail division.
• Burn Nutrition and innovation: Develop strategy and manage performance for the nutrition business, and identify a pipeline of new categories, channels, and partnerships.
• Team: Lead and develop the Sr. Activewear Merchandising Manager, Retail Operations Manager, and Brand + Commerce Manager, setting clear expectations and accountability.

What This Job Offers

• Job Type: Full-time
• Career Level: Director