Director of Retail, Specs

Snap•Santa Monica, CA

7d•Hybrid

About The Position

We’re looking for a Director of Retail for Specs to join the team! As the Director of Retail, Specs, you’ll build and scale a global retail strategy that blends high-end physical spaces, community-driven experiences, and digital touchpoints. You’ll shape how people learn about, demo and experience Specs. This role requires a hybrid of tech, luxury retail and digital-commerce leadership - someone who can craft a world-class brand experience while building a data-driven retail ecosystem from the ground up.

Requirements

BS/BA degree or equivalent years of experience
10+ years in retail leadership within consumer hardware and emerging technologies
5+ years of experience managing a team
Proven experience building or scaling omnichannel retail for an innovative brand
Expertise in turning stores into immersive, high-touch education and storytelling environments
Experience using insights and analytics to shape product strategy, marketing and retail design
Strong strategic instincts balanced with operational discipline and a love for building from scratch
Track record of building inclusive, high-performing teams across multiple markets
Ability to lead cross-functional teams and influence senior stakeholders

Nice To Haves

Prior experience leading strategy and activation for luxury or experiential retail

Responsibilities

Build the end-to-end global retail strategy, integrating physical, digital and experiential touchpoints, and operational procedures, including inventory, security, repairs, fulfillment and customer support
Partner with Product and Marketing to develop the omnichannel retail model, defining the role of stores, pop-ups, e-commerce, creators and community hubs
Set the long-term expansion roadmap: market prioritization, store formats, rollout pacing and flagship strategy
Own and build dashboards to track retail KPIs including traffic, conversion, customer satisfaction, revenue, retention and demo engagement
Create an iconic in-store experience where hands-on demos, education and creative exploration are core, partnering with creative store designers on architecture, layout, lighting, visual merchandising and sensory experience
Develop programming for launches, events, creators, cultural partnerships and community activations.
Establish luxury-level service standards inspired by premium tech, hospitality and fashion
Build and lead a global retail organization, developing high-performing, inclusive teams; partner with agencies on the hiring strategy for best-in-class brick & mortar staff.
Initiate, develop, and manage the training program to ensure consistent, high-quality in-store education and service