DIRECTOR OF RETAIL MEDIA

Micro Center • Columbus, OH

5d

About The Position

Micro Center is seeking a Director of Retail Media to build and lead its retail media function. This role is responsible for developing a scalable media network that monetizes digital and in-store assets while delivering measurable value to vendor partners.

Requirements

• 8+ years in retail media, digital advertising, or ecommerce marketing
• 3+ years leadership experience
• Experience with retail media platforms or ad tech
• Strong understanding of performance marketing

Nice To Haves

• Experience in consumer electronics or tech retail
• Familiarity with Epsilon or similar platforms
• Strong analytical skills

Responsibilities

• Define and execute retail media strategy across onsite, offsite, and in-store channels
• Build scalable media offerings that drive incremental revenue
• Establish media packages, pricing models, and go-to-market approach
• Develop and manage relationships with key vendor partners
• Create co-op marketing programs and media packages
• Drive adoption and growth of retail media offerings
• Work with third-party platforms (e.g., Epsilon) to execute vendor campaigns
• Oversee campaign delivery and optimization
• Manage external sales team, other partners and overall execution
• Leverage Epsilon’s platform to measure and optimize campaign performance
• Track metrics including ROAS, conversion, and revenue impact
• Provide insights to stakeholders and vendors
• Partner with merchandising, ecommerce, marketing, and store teams
• Integrate media into the customer journey
• Ensure strong customer experience alignment

Benefits

• Medical, Dental & Vision Coverage for regular full‑time associates
• Competitive Employee Discount, including our Friends & Family Discount Program
• Tuition Reimbursement and Education Savings Opportunities to support continuous learning
• Paid Time Off for regular associates to rest, recharge, and take care of what matters most
• 401(k) Retirement Plan with Company Match to help you plan for the future
• Industry‑Leading Vendor and Company Training to build your skills and product expertise
• Clear Career Growth and Advancement Opportunities across the organization

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed