Lead, Specs Retail

Snap Inc.•Los Angeles, CA

9d•Hybrid

About The Position

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. Specs Inc. is a wholly-owned subsidiary of Snap Inc. dedicated to making computing more human. The company develops Specs, advanced eyewear that seamlessly integrates digital experiences into the physical world. Specs feature see-through lenses that place digital objects directly into three-dimensional space, powered by Snap OS, a proprietary, context-aware operating system designed for natural interaction with your hands and voice. Specs Inc. also provides Lens Studio, a full suite of advanced developer tools that powers immersive augmented reality experiences across Specs, Snapchat, and other services. The Global Brand Experience (GBX) team brings Snap brands to life through experiences rooted in real friendship, self-expression, and human-centered design. We’re looking for a Lead, Specs Retail to join the team. As a Lead for Specs Retail, you’ll define how Specs is experienced in-store through demos, training, and retail programs. You’ll translate the Specs story into hands-on experiences that scale, ensuring every interaction is engaging, consistent, and on-brand.

Requirements

BS/BA degree or equivalent experience.
5+ years in experiential marketing or live activations.
Experience building and scaling demo or training programs.
Experience supporting consumer tech or hardware launches.
Proven ability to coach front-line teams and improve performance.

Nice To Haves

Experience designing hands-on product demos and experiences.
Strong interpersonal skills and a "human-centered" approach to training.
Strong training and enablement background with programs that scale.
Ability to turn strategy into clear, repeatable frameworks.
The ability to collate field feedback and advocate in high-level strategy meetings.
Operational strength across multiple locations and partners.
Experience working with vendors and retail teams.
Comfortable working cross-functionally and influencing outcomes.
Experiential mindset with a focus on iteration and improvement.

Responsibilities

Define and evolve the in-store demo experience, creating clear, hands-on ways for people to understand and engage with Specs.
Build scalable demo frameworks, playbooks, and standards across stores and markets and establish feedback loops to continuously improve demo quality and training.
Help define and track core metrics like demo engagement, conversion, and customer feedback and bring field insights back to Product, Marketing, and Comms to inform future updates.
Shape, run and scale retail training in partnership with the wider GBX team, including train-the-trainer, store management staff and project specialists.
Develop field enablement programs and demo programs capturing insights to inform scale.
Create a world-class, global training curriculum that simplifies SPECS technology into digestible, "playful" consumer education.
Develop real-time training modules for product updates, software launches, and new Lens releases to ensure staff are always at the cutting edge.
Ensure teams and partners are confident, current, and delivering at a high bar.
Architect and oversee end-to-end in-store cultural programming
Partner with vendors, staffing agencies, and operations teams to ensure consistent execution.
Partner with Product, Marketing, and Comms to create instore and content strategy that reflects the latest features and launch narratives.
Partner cross-functionally to align retail experience with sell-through strategy and key launches and support key wider in-market moments.