Director of Retail Marketing
About The Position
At Home Genius Exteriors, we are transforming the home improvement industry with state-of-the-art technology, top-tier customer service, and an unwavering commitment to quality. Our services—roofing, siding, windows, exterior doors, and gutters—provide homeowners with safety, comfort, and pride. We believe in trust, integrity, and building long-term customer relationships. We’re seeking a Director of Retail Marketing to lead our in-store retail strategy within major big-box retailers. This role will drive brand visibility, customer engagement, and qualified lead generation through branded displays, kiosks, and ambassador teams. Success is measured by ROI, customer experience, and integration with broader marketing campaigns.
Requirements
- 5+ years in retail, event, or channel marketing (home improvement a plus).
- Strong leadership, communication, and project management skills.
- Data-driven with proven success in retail activations.
- Bachelor’s degree in Marketing/Business or equivalent preferred.
Responsibilities
- Secure and activate retail lease spaces to maximize visibility and lead flow.
- Design and oversee in-store displays, kiosks, and experiential marketing.
- Recruit, train, and manage brand ambassadors.
- Track performance metrics (traffic, engagement, conversions) and optimize.
- Manage vendor/agency partners and ensure brand consistency.
- Collaborate with sales, field marketing, and digital teams both internally and externally to align campaigns.
Benefits
- Health, Dental, Vision Insurance
- Flexible schedule
- Health savings account
- Professional development assistance
- Referral program
- Vision insurance
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What This Job Offers
Job Type
Full-time
Career Level
Director
