Director of Public Relations & Social Media

Topgolf•Dallas, TX

5d•Onsite

About The Position

At Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with guests, your role is key to bringing people together and redefining entertainment. We’re seeking fun-loving individuals who are serious about delivering excellence and results, but who don’t take themselves too seriously. If you thrive in a fast-paced, collaborative environment focused on creativity and incredible experiences, Topgolf is the place for you. Grow your career, make an impact, and let your individuality fuel your success! WHAT WE’RE SEEKING A dynamic Director of Public Relations and social media who is a strategic and creative leader passionate about blending sports, modern golf, entertainment, and social culture to elevate Topgolf’s brand worldwide. You bring energy, vision, and the ability to lead high-performing teams in a fast-paced, high-impact environment. THE ROLE Looking for a role that’s as fun as it is rewarding? The Director of Public Relations and social media will lead our brand’s storytelling, engagement, and reputation management across social and earned media channels. This role will be responsible for leading a high-performing team in developing and executing an integrated strategy that drives brand awareness, audience growth, and engagement across social platforms, media relations, brand ambassador partnerships, and crisis management. This leader will also oversee the national PR agency and social content agency. A creative thinker, this leader will play a pivotal role in how Topgolf shows up organically in the marketplace, in culture, and with players. This role is perfect for a strategic and creative leader passionate about blending sports, modern golf, entertainment, and social culture to elevate Topgolf’s brand worldwide. WHAT YOU WILL DO Oversee and execute a cohesive PR and social media strategy that aligns with Topgolf’s brand voice and business priorities, inclusive of crisis management Lead content creation, social community engagement, and audience growth across all relevant social channels Build and nurture relationships with media, friends of the brand/ambassadors, and partners to amplify Topgolf’s presence Develop and implement creative, proactive PR initiatives and earned media opportunities Leverage analytics and insights to optimize performance and engagement Collaborate with cross-functional teams, including internal creative team, social content agency partners, operations, and corporate communications Lead Executive PR and social strategy WHY YOU’LL LOVE IT HERE A seat at the table with a brand that sits at the intersection of sports, entertainment, and culture The opportunity to lead a talented team and shape Topgolf’s earned media and social presence at a national scale A collaborative, high-energy environment where creativity and innovation are celebrated Competitive compensation and benefits, with room to grow

Requirements

Bachelor’s Degree in Marketing, Communications, or related field
7+ years of experience in social media, PR, or digital marketing, preferably in the hospitality, sports, or entertainment industry
Proven track record of driving brand awareness and engagement through innovative social campaigns
Strong media relations experience with a deep understanding of earned media strategies
Excellent leadership, communication, creative thinking, and storytelling skills
Ability to thrive in a fast-paced, high-energy environment
Experience mentoring and leading a team of direct reports; ability to work effectively and efficiently both independently and collaboratively

Nice To Haves

35% travel as needed to brand activations or events where social media content creation or PR/earned media opportunities are integrated
Four days in Dallas office requirement

Responsibilities

Oversee and execute a cohesive PR and social media strategy that aligns with Topgolf’s brand voice and business priorities, inclusive of crisis management
Lead content creation, social community engagement, and audience growth across all relevant social channels
Build and nurture relationships with media, friends of the brand/ambassadors, and partners to amplify Topgolf’s presence
Develop and implement creative, proactive PR initiatives and earned media opportunities
Leverage analytics and insights to optimize performance and engagement
Collaborate with cross-functional teams, including internal creative team, social content agency partners, operations, and corporate communications
Lead Executive PR and social strategy