Director of Public Relations & Social Media
About The Position
At Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with guests, your role is key to bringing people together and redefining entertainment. We’re seeking fun-loving individuals who are serious about delivering excellence and results, but who don’t take themselves too seriously. If you thrive in a fast-paced, collaborative environment focused on creativity and incredible experiences, Topgolf is the place for you. Grow your career, make an impact, and let your individuality fuel your success! We are seeking a dynamic Director of Public Relations and social media who is a strategic and creative leader passionate about blending sports, modern golf, entertainment, and social culture to elevate Topgolf’s brand worldwide. You bring energy, vision, and the ability to lead high-performing teams in a fast-paced, high-impact environment. Looking for a role that’s as fun as it is rewarding? The Director of Public Relations and social media will lead our brand’s storytelling, engagement, and reputation management across social and earned media channels. This role will be responsible for leading a high-performing team in developing and executing an integrated strategy that drives brand awareness, audience growth, and engagement across social platforms, media relations, brand ambassador partnerships, and crisis management. This leader will also oversee the national PR agency and social content agency. A creative thinker, this leader will play a pivotal role in how Topgolf shows up organically in the marketplace, in culture, and with players. This role is perfect for a strategic and creative leader passionate about blending sports, modern golf, entertainment, and social culture to elevate Topgolf’s brand worldwide.
Requirements
- Bachelor’s Degree in Marketing, Communications, or related field
- 7+ years of experience in social media, PR, or digital marketing, preferably in the hospitality, sports, or entertainment industry
- Proven track record of driving brand awareness and engagement through innovative social campaigns
- Strong media relations experience with a deep understanding of earned media strategies
- Excellent leadership, communication, creative thinking, and storytelling skills
- Ability to thrive in a fast-paced, high-energy environment
- Experience mentoring and leading a team of direct reports; ability to work effectively and efficiently both independently and collaboratively
Responsibilities
- Oversee and execute a cohesive PR and social media strategy that aligns with Topgolf’s brand voice and business priorities, inclusive of crisis management
- Lead content creation, social community engagement, and audience growth across all relevant social channels
- Build and nurture relationships with media, friends of the brand/ambassadors, and partners to amplify Topgolf’s presence
- Develop and implement creative, proactive PR initiatives and earned media opportunities
- Leverage analytics and insights to optimize performance and engagement
- Collaborate with cross-functional teams, including internal creative team, social content agency partners, operations, and corporate communications
- Lead Executive PR and social strategy
Benefits
- Free Play & 1/2 price food!
- Health, dental, vision, 401(k) team member match, free mental well-being platform
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What This Job Offers
Job Type
Full-time
Career Level
Director
