Assistant, Public Relations and Social Media

Baker Botts•Austin, TX

2d•Hybrid

About The Position

Baker Botts seeks a motivated, detail-oriented Communications Assistant to support the global Communications team within Client Development. The role helps deliver consistent, high-quality messaging across social media and other channels. Under the Public Relations Manager, the position connects earned media efforts with the firm’s digital presence by developing content, supporting media relations, and translating legal news and firm achievements into compelling social and newsroom content. The ideal candidate is an engaging, service-oriented team player with strong writing skills, administrative capabilities, and a proactive approach to managing day-to-day tasks in a fast-paced environment. This role is responsible for translating legal news, press coverage, and firm achievements into compelling content for social media and the firm’s online newsroom. This position must be based in one of the Firm’s U.S. offices and is a hybrid position with a regular in-office presence required.

Requirements

Bachelor’s degree required; 1–3 years of experience in communications, social media, marketing, or related fields (law firm/professional services preferred).
Strong writing and storytelling skills, with the ability to simplify complex legal topics.
Experience with LinkedIn, Instagram, X, and scheduling tools (Hootsuite, Sprout Social, etc.).
Proficiency in Adobe Creative Suite or Canva.
Familiarity with PR databases (Meltwater, Cision) preferred.
Strong business acumen and understanding of marketing principles.
Excellent writing, editing, and communication skills with attention to tone and audience.
Ability to manage multiple projects under tight deadlines with accuracy.
Experience with newsletters, blogs, and corporate writing standards.
Strong interpersonal skills and ability to collaborate across departments and time zones.
Professionalism, discretion, and sound judgment with confidential information.
Strong organizational, analytical, and problem-solving skills; ability to work independently.
Customer-service orientation and strong relationship-building skills.
Reliability, initiative, and ability to lead small projects.
Proficiency in Microsoft Office Suite.

Nice To Haves

digital portfolio of writing or communications work.

Responsibilities

Create, schedule, and publish content for LinkedIn, Instagram, and X; maintain the firmwide social media calendar.
Design branded graphics and collaborate with Marketing & Brand to ensure visual consistency.
Promote earned media, press coverage, and firm achievements across social channels and the online newsroom.
Produce an internal social media dashboard and monitor channels for relevant mentions.
Support attorneys with LinkedIn content and provide profile development guidance.
Draft and research press releases, deal announcements, and other communications.
Write content for internal and external audiences, including announcements, features, briefings, and social copy.
Compile and distribute daily internal newsletters summarizing media coverage.
Assist with press materials, pitches, and announcements.
Track and report on media and social metrics; analyze coverage to support PR strategy.
Research media outlets, journalists, and publications; maintain targeted media lists.
Provide administrative support for interviews, media requests, and thought-leadership opportunities.
Assist with firmwide award research, writing, and proofreading.
Provide support for event coverage on an occasional basis, including photos, drafting social posts or recap content related to firm-sponsored events or speaking engagements.
Perform additional duties as assigned.
May supervise an intern.