Director of Provider Activation

Nourish • New York, NY

3d • Hybrid

About The Position

Nourish is a dietitian-led metabolic health clinic and AI-native digital health system connecting patients with registered dietitians, medical providers, medications, lab testing, and AI agents to provide insurance-covered care. The Director of Provider Activation will own provider onboarding from signed offer through the provider’s first patient appointment, including the team, operating model, and supporting systems. The role will improve the existing Registered Dietitian activation funnel and create onboarding processes for Nourish Medical and Therapy as the company expands its services.

The Director will manage and develop Provider Onboarding Associates and work closely with Provider Recruiting, Provider Strategy, Provider Enablement, Credentialing, People, and Product. The role reports to the VP of Provider Growth. It is full-time and open to NYC-based candidates only, with an expectation of working in person three to four days per week and some remote flexibility. The office is in Gramercy.

Requirements

• 8 or more years of experience; marketplace, provider network, or high-growth startup experience is preferred.
• Experience owning a critical funnel metric end-to-end and structurally improving key funnel metrics.
• Previous team leadership experience and strong people-management skills, including driving teams to high performance.
• Results-driven and metrics-oriented, with the ability to hold people accountable to targets.
• Strong judgment about systems and automation, including identifying which human touchpoints can be replaced with AI automation and which should be protected to maintain a positive provider experience.
• Comfort with cohort analysis, caseload modeling, and building the ROI case for headcount.
• High standards for provider experience and interest in making Nourish a great place for providers to work.
• Comfort with ambiguity and ability to overcome roadblocks and challenges to achieve outcomes.

Nice To Haves

• Experience in a marketplace, provider network, or high-growth startup environment.

Responsibilities

• Own provider activation across all provider types by setting the organizational strategy and vision, leading execution, identifying where providers stall between signing an offer and seeing their first patient, and building systems and processes to improve outcomes over time.
• Hire, ramp, and develop Provider Onboarding Associates; establish performance expectations, coaching cadence, and accountability structures.
• Design the operating model and systems, using CRM, sequencing, and learning management system tools to automate low-value touchpoints.
• Build onboarding processes from scratch for Medical and Therapy providers and determine which infrastructure should be shared versus provider-type specific.
• Own capacity and return-on-investment modeling, including headcount and investment plans to improve activation in 2027 and beyond.
• Partner across Product, Recruiting, and Provider Strategy to create thoughtful handoffs and a strong provider experience that increases provider supply and NPS.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed