Director, Activation

Kepler Group•New York, NY

7h•$154,000 - $176,000•Remote

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. Role Summary As Director of Activation, you will be a lead media strategist and primary growth engine within our Client Solutions group. Designed for a "builder," this high-impact role bridges the gap between advanced technical media execution and ongoing business development. You are an enterprise leader across a global IAT including individual LOBs across the account who sets the standard for client excellence, co-authors long-term growth plans with Strategy counterparts, and activates integrated cross-channel campaigns across your portfolio.In this role, you will translate Kepler’s activation capabilities into strategic client recommendations—treating world-class execution as our strongest driver of business growth.

Requirements

8–10+ years of digital media experience, with 3+ years in a leadership role managing a multi-sector account with large-scale spend ($50M+).
Growth Mindset: Motivated by client partnerships, new business, and adept at showing clients how technical execution solves business challenges.
Channel Agnostic: Holistic media understanding across Social, Programmatic, Search, Video, Audio and Direct IO.
Strong Communicator: Ability to distill complex technical media strategy into clear growth narratives for C-suite executives.
Analytical Fluency: Familiarity with measurement models (MMM, MTA) to anchor activation strategies in verifiable data.

Responsibilities

Serve as the cross-channel activation SME, designing media plans that scale client growth.
Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks, and tech integrations.
Partner with Strategy and Data Science & Analytics (DS&A) teams to productize agentic-powered activation capabilities into market-leading client offerings.
Translate audience insights and investment strategies from Strategy and COE partners into tactical, high-performing campaign architectures.
Lead media execution and onboarding for new client engagements, presenting recommendations confidently to senior stakeholders.
Maintain deep expertise across the evolving ad-tech landscape to ensure activation strategies remain cutting-edge.
Lead and mentor activation teams during the critical first 90 days of new client engagements, fostering a culture of curiosity, speed, and precision.
Establish and enforce campaign setup and optimization best practices across portfolio teams and new business pitches.
Serve as a key feedback partner for KIP (Kepler Intelligence Platform), shaping platform evolution to meet client needs.