Director of Programmatic Sales - DSPs & Digital Agencies

Adams Outdoor•New York, NY

5d•Remote

About The Position

Adams Outdoor Advertising is seeking a Director of Programmatic Sales to drive new business development within the omni-channel DSP and digital-only agency landscape. This role is ideal for someone who excels at the lower funnel, engaging with a high volume of digital-native buyers and platform partners. The Director will be the primary advocate for programmatic DOOH, educating buyers on its potential and converting unfamiliarity into a consistent revenue stream. This is a ground-floor opportunity to influence the growth of Adams' programmatic business.

Requirements

3-5 years of sales experience at a DSP, SSP, or programmatic media company.
Fluency across platforms such as Vistar, The Trade Desk, DV360, and Amazon DSP.
A hunter mentality with the ability to build pipeline from scratch and close deals without a long runway of inbound leads.
Working knowledge of attribution and measurement, and the ability to use data to influence buyers.
Sharp written and verbal communication skills.
Organized, self-directed, and capable of managing one's own calendar and performance metrics.

Nice To Haves

Prior OOH or DOOH experience is a strong plus.
Experience explaining a newer channel to buyers who have not planned it before.

Responsibilities

Build and manage a target list of 150-200 omni-channel DSPs and digital-only agencies, prioritizing those with the quickest path to activation.
Generate new programmatic revenue through proactive outreach, platform partnerships, and consistent market presence.
Educate buying teams on Adams' programmatic inventory, deal types, and measurement capabilities.
Build and maintain relationships with platform and DSP partner teams to secure preferred access, co-marketing opportunities, and demand-side momentum.
Develop proposals and pitch materials that effectively communicate Adams' footprint and data advantages.
Collaborate with Ad Ops on deal curation, PMP setup, creative specifications, and campaign troubleshooting.
Maintain an accurate pipeline in CRM and provide honest reporting on activity, forecasts, and market trends.
Represent Adams Outdoor at industry events, platform meetups, and trade shows.
Serve as the programmatic sales expert for Adams Outdoor and assist the National Agency team with programmatic opportunities in the traditional out-of-home media agency sector.
Collaborate with Marketing to refine sales materials and the programmatic narrative for DSP and Digital Agency buyers.
Work with digital and programmatic operations to support the connectivity and data requirements of digital buyers.