Director of Product- Media OS Activation, IQVIA Digital
About The Position
The Director, Product – Media OS will inform the vision, strategy, roadmap, and market success of IQVIA Digital’s flagship healthcare marketing platform. As the leader of the Activation POD, this role will guide the evolution of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem. The platform enables healthcare organizations to deliver personalized, privacy-compliant marketing experiences at scale. The Director will lead product work spanning audience development, segmentation, activation, integrations, reporting, optimization, and decisioning. The role will help build an open, scalable ecosystem across media channels and activation partners, and drive measurable customer and business outcomes. Success requires deep expertise in AdTech, MarTech, digital platforms, data-driven SaaS products, and omnichannel marketing, along with the ability to lead cross-functional teams and operate in complex, regulated industries.
Requirements
- Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field.
- 10+ years of product management and product leadership experience in advertising technology, marketing technology, digital platforms, or data-driven SaaS environments.
- Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.
- Deep expertise in programmatic advertising ecosystems and DSPs.
- Deep expertise in identity resolution and identity graph technologies.
- Deep expertise in data platforms and audience modeling.
- Deep expertise in omnichannel marketing strategies.
- Ability to lead large-scale cross-functional organizations.
- Ability to translate strategic vision into measurable business outcomes.
- Ability to influence senior executives and key stakeholders.
- Ability to operate effectively in complex, regulated industries.
Nice To Haves
- Advanced degree, such as an MBA or related graduate degree.
- Experience in healthcare, life sciences, pharmaceutical, or other highly regulated industries.
- Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
- Experience building open-platform ecosystems and partner integration strategies.
- Knowledge of privacy regulations and healthcare marketing compliance requirements.
Responsibilities
- Lead a team overseeing the activation portion of Media OS.
- Lead integrations with activation partners and ensure consistent reporting is provided to the platform.
- Help define and lead the long-term product vision for Media OS in alignment with IQVIA Digital’s mission.
- Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.
- Own and execute the end-to-end product roadmap across audience development, segmentation, direct-to-consumer workflows, federated audience models, activation, and optimization.
- Lead innovation in AI-driven campaign optimization, automated decisioning, closed-loop marketing, performance intelligence, real-time analytics, adaptive campaign management, and activation, measurement, and optimization user experiences.
- Help lead development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
- Drive integrations and strategic partnerships across programmatic, social, connected TV, email, and endemic media environments.
- Ensure platform scalability, reliability, and flexibility for enterprise healthcare marketing campaigns.
- Partner with Sales, Marketing, and Client Success to develop platform-led growth initiatives, support integrated campaign solutions, and pursue new market opportunities.
- Champion customer success by improving reach, engagement, efficiency, and campaign performance; demonstrating the value of consolidated workflows and reduced operational complexity; and supporting adoption and retention.
- Lead and mentor product teams across audience, identity, activation, workflow, and measurement domains.
- Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success to execute strategic initiatives.
- Foster innovation, accountability, and customer-centric product development.
- Align organizational stakeholders around product priorities, investments, and business objectives.
Benefits
- Health and welfare benefits may be offered.
- Incentive plans, bonuses, and/or other forms of compensation may be offered, depending on the position.
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What This Job Offers
Job Type
Full-time
Career Level
Director
