Director of Product

Resident•Tampa, FL

1d•$135,000 - $165,000•Onsite

About The Position

Resident is partnering with Ashley Furniture to lead the product strategy for ashleyfurniture.com, Ashley's flagship eCommerce destination. This role is based in Tampa, FL, and the candidate will be employed by Resident but embedded within the Ashley digital business. The Director of Product will own the product strategy and execution for ashleyfurniture.com, aiming to optimize and grow the eCommerce business by leveraging Resident's expertise in data science, experimentation, and performance marketing. The role involves managing a team of product managers, owning the platform roadmap, and driving improvements in customer experience and business outcomes. The ideal candidate is a commercially sharp product leader experienced with high-scale eCommerce platforms and data-driven decision-making.

Requirements

8+ years of product management experience with increasing scope and responsibility, including consumer eCommerce.
At least 3 years managing product managers.
Demonstrated track record of driving measurable business outcomes (conversion growth, revenue improvement, customer satisfaction) through product and experimentation.
Deep experience with eCommerce at scale, including catalog-rich or multi-category retail environments.
Strong command of A/B testing and experimentation methodologies; comfortable designing, running, and interpreting tests at high velocity.
Experience working in complex, multi-stakeholder organizations at the intersection of eCommerce, marketing, and retail/omnichannel operations.
Player-coach mentality: comfortable doing the hard product work yourself while developing others.
Commercially sharp, with the ability to connect product decisions to business outcomes and communicate those connections clearly.
Strong communicator comfortable presenting to senior leadership and cross-functional teams.
Excellent analytical skills with demonstrated ability to leverage data to inform product decisions and prioritization.
Deep empathy for customers, demonstrated through strong practices in discovery and validation.
Must be willing and able to work in-office in Tampa, FL.

Responsibilities

Define and own the product vision and roadmap for the Ashley eCommerce experience, focusing on business performance, customer experience, and growth.
Identify high-leverage opportunities across the Ashley eCommerce customer journey and build a roadmap to pursue them.
Represent the Ashley customer and digital business teams in strategic discussions.
Partner with eCommerce, marketing, and merchandising leadership to align the product roadmap with business priorities.
Lead discovery, prioritization, and delivery for the Ashley eCommerce product surface (browse, search, product detail pages, cart, checkout, promotions, post-purchase).
Drive a hypothesis-driven approach to product improvement using A/B testing and experimentation.
Leverage Resident’s data science and analytics capabilities to identify friction points and growth opportunities.
Define and own key product success metrics (conversion rate, AOV, revenue per visitor, customer satisfaction) and ensure visibility into performance.
Drive rapid experimentation cycles using data to inform product development.
Lead, mentor, and grow a team of product managers focused on the Ashley eCommerce experience.
Establish strong ways of working, including intake processes, sprint rhythms, and stakeholder communication.
Foster a culture of ownership, curiosity, and continuous improvement within the team.
Partner with engineering and design leadership for efficient delivery.
Serve as the primary product voice for the Ashley digital business in cross-functional forums.
Build strong relationships with marketing, merchandising, supply chain, and store operations partners.
Regularly communicate product strategy, progress, risks, and outcomes to executive leadership.