Director of Product, Subscriber Value

Life360

7d•$201,000 - $294,000•Remote

About The Position

Life360 is seeking a Director of Product, Subscriber Value to develop and execute a strategy focused on delivering value to subscribers, growing the subscriber base, and expanding the subscription business. This role involves creating new freemium features, improving existing ones, defining the architecture and pricing of subscription tiers, entitlements, and bundles, and managing partner-powered value propositions. The Director will be accountable for subscription growth and member satisfaction, acting as a key individual contributor. This position is expected to be a leader in Life360's AI-native approach, utilizing AI throughout their workflow and helping to define AI-native product management for monetization. The role requires collaboration across engineering, design, analytics, ML, finance, and business development teams, and involves advocating for subscriber value at all company levels. The salary range for this position is $201k to $294k USD for US-based candidates and $245k to $287k CAD for Canadian candidates. The compensation package also includes equity and a comprehensive benefits package.

Requirements

10+ years in consumer products, including 5+ years owning subscription monetization at scale, ideally in a business with millions of paying subscribers where you were accountable for revenue outcomes, not just feature delivery.
Demonstrable success in developing strategies that led to the growth of a subscription business, and in ideating and shipping features that drove measurable value for subscribers and increased their satisfaction.
Direct, hands-on ownership of pricing and packaging. You have shipped a price increase or a repackaging, and you can describe in detail what broke, what you did not anticipate, and what you would do differently.
A track record of product work enabled by commercial partnerships: you have scoped and launched revenue-share or embedded-partner integrations that increased the value of the product.
Deep fluency in mobile subscription mechanics, including App Store and Google Play architecture; proration and mid-cycle upgrade behavior; refund and cancellation differences across platforms; web billing; and the global regulatory landscape for subscription cancellation and disclosure.
Genuine unit economics fluency across lifetime value, gross margin, CAC, cohort retention curves, and contribution per member. You can build the model, stress-test someone else's, and identify opportunities for the business.
Strategic ownership at the Director level: you have set multi-quarter direction across a portfolio of surfaces rather than a single feature, made explicit prioritization calls under constrained capacity, and said no to good ideas with a defensible reason.
AI-native operator. This is a requirement, not a preference. Research synthesis, competitive teardowns, financial modeling, spec drafting, and reporting run with AI in the loop; you prototype with AI to validate ideas before spending engineering time; you are hands-on with current tooling; and you have used AI to deliver value in your products.
Deep empathy for families and comfort with the central tension of this role: Life360 is entrusted with families' safety, and every monetization decision either earns or erodes that trust.

Nice To Haves

AI-Native Expectations: Daily use: You embed AI in all your workflows and use it for real, substantive tasks, including research, analysis, drafting, prototyping, analytics and experimentation.
Review and accountability for AI output: AI-generated outputs get the same level of care of as any of your deliverables. You are accountable for everything you ship.
Velocity: We expect senior practitioners who use AI well to operate with meaningful leverage: doing more with the same time, taking on problems that would otherwise require a larger team.
Team leadership: You share what works. You automate prompting strategies that others can build on and help teammates earlier in their AI workflow adoption get up to speed.
Continuous learning: The tooling is changing fast. You stay current and bring recommendations to the team when something would meaningfully improve how we work.

Responsibilities

Own the subscriber value strategy: define the membership portfolio architecture, including what belongs in each tier, what gets bundled, what gets unbundled, and what gets built versus partnered.
Drive the Subscriber Value roadmap and the development of freemium features that drive measurable value for our members.
Grow revenue per membership and set the framework that decides when to monetize incrementally versus deepening tier value.
Own premium services provided through 3rd parties, identify new opportunities and potential partners, hold partners to explicit launch and performance bars, and grow partner offerings over time to drive value for members and for the business.
Own pricing and packaging, including price architecture, promotional and discount strategy, and the execution of price changes across App Store, Google Play, and web billing, including building the business case and carrying it through executive approval.
Drive a culture of experimentation, from painted-door validation through fully-powered testing, leveraging AI and data science to provide value faster to our members.
Operate as an AI-native product leader: use AI to compress the path from question to decision to shipped experiment, build the reusable AI artifacts the rest of the team runs on, and help define the playbook for AI-native product management at Life360.

Benefits

Competitive pay and benefits.
Medical, dental, vision, life, and disability insurance plans (100% paid for US employees). We offer supplemental medical and dental plans for Canadian employees.
401(k) plan with a company matching program in the US and an RRSP with a DPSP for Canadian employees.
Employee Assistance Program (EAP) for mental wellness.
Flexible PTO and 12 company-wide days off throughout the year.
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs.
Equipment, tools, and reimbursement support for a productive remote environment.
Free Life360 Platinum Membership for your preferred circle.
Free Tile Products