Director of Product

Ashley Digital•Tampa, FL

1d•$135,000 - $165,000•Onsite

About The Position

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, a major player in the home furnishings market. This role is part of a fast-moving, collaborative team focused on transforming how customers discover, explore, and purchase home furnishings online. The team operates at the intersection of retail and digital innovation, driving the e-commerce experience across multiple platforms. The company offers the energy of a tech company with the stability of an industry leader, providing an opportunity to build something significant. This is an in-office role, requiring 5 days a week in Ybor, FL. Candidates must reside in or be willing to relocate to the Tampa Bay area. Ashley Digital is seeking an experienced and commercially-minded Director of Product to lead the Ashley eCommerce product team. This individual will own the product strategy and execution for Ashley's flagship eCommerce destination, ashleyfurniture.com, with a focus on optimizing and growing the business. The role involves leveraging expertise in data science, experimentation, and performance marketing. Reporting to the VP of Product, the Director will manage a team of product managers, own the platform roadmap, and drive improvements in customer experience and business outcomes. The ideal candidate is a sharp product leader adept at using data, testing, and an eCommerce platform to improve key metrics like conversion, revenue, and customer satisfaction.

Requirements

8+ years of product management experience with increasing scope and responsibility, including consumer eCommerce; at least 3 years managing product managers.
Demonstrated track record of driving measurable business outcomes — conversion growth, revenue improvement, customer satisfaction — through product and experimentation.
Deep experience with eCommerce at scale, including catalog-rich or multi-category retail environments.
Strong command of A/B testing and experimentation methodologies; comfortable designing, running, and interpreting tests at high velocity.
Experience working in complex, multi-stakeholder organizations at the intersection of eCommerce, marketing, and retail/omnichannel operations.
Player-coach mentality: comfortable doing the hard product work yourself while developing others to grow in their craft.
Commercially sharp, with the ability to connect product decisions to business outcomes and communicate those connections clearly to executives and partners.
Strong communicator comfortable presenting to senior leadership and cross-functional teams.
Excellent analytical skills with demonstrated ability to leverage data to inform product decisions and prioritization.
Deep empathy for customers, demonstrated through strong practices in discovery and validation.
Must be willing and able to work in-office (5 days a week) in Ybor, FL.

Responsibilities

Define and own the product vision and roadmap for the Ashley eCommerce experience, with a clear focus on business performance, customer experience, and growth.
Identify the highest-leverage opportunities across the Ashley eCommerce customer journey — from acquisition through checkout and post-purchase — and build a roadmap that pursues them systematically.
Represent the Ashley customer and digital business teams in strategic discussions, ensuring product decisions reflect the unique scale, catalog complexity, and omnichannel context of the Ashley brand.
Partner with eCommerce, marketing, and merchandising leadership to align the product roadmap with broader business priorities and seasonal goals.
Lead discovery, prioritization, and delivery across the Ashley eCommerce product surface — including browse and search, product detail pages, cart and checkout, promotions, and post-purchase experience.
Drive a rigorous, hypothesis-driven approach to product improvement, using A/B testing and experimentation to validate ideas before scaling them.
Leverage proprietary data science and analytics capabilities to identify friction points, surface growth opportunities, and measure the impact of product changes with precision.
Define and own key product success metrics for the Ashley digital business — including conversion rate, AOV, revenue per visitor, and customer satisfaction — and establish clear, consistent visibility into performance.
Drive rapid experimentation cycles, using data to inform decisions at every stage of the product development process.
Lead, mentor, and grow a team of product managers focused on the Ashley eCommerce experience — setting clear goals, unblocking execution, and raising the team's product craft.
Establish strong ways of working: intake processes, sprint rhythms, and stakeholder communication cadences that keep the team focused and the business informed.
Foster a culture of ownership, curiosity, and continuous improvement within the team.
Partner closely with engineering and design leadership to ensure fast, high-quality delivery against the roadmap.
Serve as the primary product voice for the Ashley digital business in cross-functional forums, representing the business clearly and advocating effectively for customer and commercial priorities.
Build strong working relationships with marketing, merchandising, supply chain, and store operations partners to ensure the product roadmap reflects the full picture of the Ashley digital business.
Regularly communicate product strategy, progress, risks, and outcomes to executive leadership and the broader organization.