Director of Product

Ashley Digital•Tampa, FL

7h•$135,000 - $165,000•Onsite

About The Position

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, a major player in the home furnishings market. This role is based in Tampa, FL, requiring a 5-day in-office presence. The company is seeking an experienced and commercially-minded Director of Product to lead the Ashley eCommerce product team. This individual will own the product strategy and execution for Ashley's primary eCommerce platform, aiming to optimize and grow the business through data science, experimentation, and performance marketing. The role involves managing a team of product managers, defining the platform roadmap, and driving improvements in customer experience and business outcomes. The ideal candidate is a product leader adept at using data, testing, and an eCommerce platform to enhance conversion, revenue, and customer satisfaction.

Requirements

8+ years of product management experience with increasing scope and responsibility, including consumer eCommerce.
At least 3 years managing product managers.
Demonstrated track record of driving measurable business outcomes (conversion growth, revenue improvement, customer satisfaction) through product and experimentation.
Deep experience with eCommerce at scale, including catalog-rich or multi-category retail environments.
Strong command of A/B testing and experimentation methodologies; comfortable designing, running, and interpreting tests at high velocity.
Experience working in complex, multi-stakeholder organizations at the intersection of eCommerce, marketing, and retail/omnichannel operations.
Player-coach mentality: comfortable doing the hard product work yourself while developing others.
Commercially sharp, with the ability to connect product decisions to business outcomes and communicate them clearly.
Strong communicator comfortable presenting to senior leadership and cross-functional teams.
Excellent analytical skills with demonstrated ability to leverage data to inform product decisions and prioritization.
Deep empathy for customers, demonstrated through strong practices in discovery and validation.
Must be willing and able to work in-office (5 days a week) in Tampa, FL.

Responsibilities

Define and own the product vision and roadmap for the Ashley eCommerce experience, focusing on business performance, customer experience, and growth.
Identify high-leverage opportunities across the customer journey (acquisition through post-purchase) and develop a roadmap to pursue them.
Represent the Ashley customer and digital business teams in strategic discussions.
Partner with eCommerce, marketing, and merchandising leadership to align the product roadmap with business priorities.
Lead discovery, prioritization, and delivery for the Ashley eCommerce product surface (browse, search, product detail pages, cart, checkout, promotions, post-purchase).
Drive a hypothesis-driven approach to product improvement using A/B testing and experimentation.
Leverage data science and analytics to identify friction points, surface growth opportunities, and measure product impact.
Define and own key product success metrics (conversion rate, AOV, revenue per visitor, customer satisfaction) and ensure visibility into performance.
Drive rapid experimentation cycles, using data to inform product development decisions.
Lead, mentor, and grow a team of product managers focused on the Ashley eCommerce experience.
Establish strong ways of working, including intake processes, sprint rhythms, and stakeholder communication.
Foster a culture of ownership, curiosity, and continuous improvement within the team.
Partner closely with engineering and design leadership for efficient delivery.
Serve as the primary product voice for the Ashley digital business in cross-functional forums.
Build strong working relationships with marketing, merchandising, supply chain, and store operations partners.
Regularly communicate product strategy, progress, risks, and outcomes to executive leadership.