Director of Product Marketing - Hybrid - up to $200,000 + Bonus
About The Position
We are partnered with a global consumer electronics and technology company on the search for its next Director of Global Product Marketing. This is a senior marketing leadership role responsible for defining global product marketing strategy and overseeing the investment, prioritization, and execution of go-to-market initiatives across the portfolio. This leader will own the global product narrative, launch strategy, and product marketing investment model, ensuring marketing resources are deployed against the highest-impact opportunities. This role operates at a portfolio level: strategy and budget oversight are centralized, while execution is decentralized across regions. The leader will partner closely with Product Management, Brand & Creative, Growth/Revenue, Marketing Operations, and regional commercial leaders to ensure every launch is clear, differentiated, and commercially effective.
Requirements
- 12+ years of experience in product marketing, ideally within a global technology or consumer electronics manufacturing environment
- Experience owning or governing product launch budgets
- Strong understanding of eCommerce, including Amazon
- Proven ability to influence senior stakeholders
- Experience building and leading senior teams
Responsibilities
- Define and own the global product marketing strategy across the product portfolio
- Establish governance models that ensure consistency, clarity, and disciplined decision-making
- Serve as the executive owner of global product narratives and messaging architecture
- Own the global go-to-market framework for new product introductions and major line extensions
- Provide senior-level oversight of product launch budgets
- Partner with Growth/Revenue and Brand teams to ensure launch investments align to consumer journeys
- Review and approve launch plans to ensure appropriate scale and ROI
- Translate consumer and competitive insights into differentiated positioning
- Ensure product value propositions balance emotional and functional benefits
- Act as a senior strategic partner to Product, Brand, Growth, and Regional teams
- Maintain dotted-line alignment into regional commercial leadership
- Build and lead a senior global product marketing organization
- Establish scalable processes and clear ownership
- Define and oversee KPIs and OKRs for product launches
- Evaluate product launch performance against investment and outcomes
Benefits
- Performance-based bonus, aligned with level and experience
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
