Director of Product Marketing - Hybrid - up to $200,000 + Bonus

Signal and Strand•Los Angeles, CA

1d•Hybrid

About The Position

We are partnered with a global consumer electronics and technology company on the search for its next Director of Global Product Marketing. This is a senior marketing leadership role responsible for defining global product marketing strategy and overseeing the investment, prioritization, and execution of go-to-market initiatives across the portfolio. This leader will own the global product narrative, launch strategy, and product marketing investment model, ensuring marketing resources are deployed against the highest-impact opportunities. This role operates at a portfolio level: strategy and budget oversight are centralized, while execution is decentralized across regions. The leader will partner closely with Product Management, Brand & Creative, Growth/Revenue, Marketing Operations, and regional commercial leaders to ensure every launch is clear, differentiated, and commercially effective. The organization is seeking a strategic operator: a product marketing leader who can centralize strategy and governance while enabling strong regional execution, translate consumer and competitive insight into differentiated positioning, and hold launch investment accountable to ROI.

Requirements

12+ years of experience in product marketing, ideally within a global technology or consumer electronics manufacturing environment
Experience owning or governing product launch budgets
Strong understanding of eCommerce, including Amazon
Proven ability to influence senior stakeholders
Experience building and leading senior teams

Responsibilities

Define and own the global product marketing strategy across the product portfolio
Establish governance models that ensure consistency, clarity, and disciplined decision-making
Serve as the executive owner of global product narratives and messaging architecture
Own the global go-to-market framework for new product introductions and major line extensions
Provide senior-level oversight of product launch budgets
Partner with Growth/Revenue and Brand teams to ensure launch investments align to consumer journeys
Review and approve launch plans to ensure appropriate scale and ROI
Translate consumer and competitive insights into differentiated positioning
Ensure product value propositions balance emotional and functional benefits
Act as a senior strategic partner to Product, Brand, Growth, and Regional teams
Maintain dotted-line alignment into regional commercial leadership
Build and lead a senior global product marketing organization
Establish scalable processes and clear ownership
Define and oversee KPIs and OKRs for product launches
Evaluate product launch performance against investment and outcomes