Director of Product Marketing

Casap • New York, NY

11d • Hybrid

About The Position

As Director of Product Marketing, you'll own how our products are positioned, understood, and sold. Reporting to the Head of Marketing, you'll lead the product marketing function end-to-end — from setting go-to-market strategy to showing up as a real partner to Product, Sales, and Marketing leadership. You'll shape the narratives that drive pipeline, lead sales enablement at scale, and help define how Casap shows up in the market. This role is for someone who's done this before — a leader who's equally comfortable in a strategy doc and a sales kickoff, and who knows how to build things that actually move revenue in a fast-moving fintech environment.

Requirements

• 7+ years in product or product marketing — ideally in B2B fintech, SaaS, or a data-driven tech company.
• A real track record of owning GTM strategy and connecting it to revenue outcomes, not just supporting someone else's.
• Deep familiarity with solution and value-based selling, and the ability to shape how Sales teams position and close.
• Strong background in financial services, payments, lending, or fraud technologies strongly preferred.
• Experience building and scaling sales enablement programs and infrastructure, not just individual assets.
• Demonstrated ability to lead cross-functional initiatives at the leadership level and influence without direct authority.
• Experience managing or mentoring team members; ability to build and grow a high-performing PMM function.
• Familiarity with AI tools and a clear point of view on how they should be applied to marketing workflows and content at scale.
• Exceptional communication and storytelling skills, able to translate complex product capabilities into narratives that resonate with buyers, executives, and internal stakeholders.

Nice To Haves

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus.

Responsibilities

• Define and own product positioning, messaging, and storytelling across the full portfolio.
• Lead go-to-market strategy for new products, feature launches, and expansion into new verticals and markets.
• Work closely with Sales leadership to build enablement programs that actually help reps win — pitch frameworks, competitive intel, objection handling, and proof points.
• Own interactive demo strategy, making sure demos are doing real work in the sales cycle.
• Build the infrastructure behind sales enablement — playbooks, training programs, and content systems — that improve win rates and shorten deal cycles.
• Make sure product messaging feeds into organic search strategy, and lead GEO content development so Casap shows up where buyers are actually looking, including AI-generated answers.
• Lead competitive, market, and customer intelligence efforts that inform both positioning and product direction.
• Drive launch planning across Product, Marketing, and Revenue so launches are coordinated and land with impact.
• Hire and develop product marketing talent as the team scales.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree