Director of Product Marketing

Omnifold • San Francisco, CA

2d • Onsite

About The Position

Omnifold is a Series B startup building an AI-centric planning platform for the supply chain. We aim to disrupt the established advanced planning systems category, which has seen significant enterprise investment but often falls short of expectations. Our mission is to redefine this category and capture a substantial share of the $30 billion TAM in supply chain software. We are looking for individuals who are inspired by successful category-defining strategies, such as those of Salesforce or Databricks.

This role is central to our efforts to differentiate ourselves in the market. You will be responsible for developing and executing a unique positioning and messaging strategy that resonates across all levels, from high-level company narratives to specific web and ad copy. You will also drive product marketing initiatives, bringing our product to life by naming capabilities, defining their purpose, and establishing a company-wide vocabulary, starting with demand planning. Furthermore, you will build repeatable launch processes to accelerate future product introductions. A key aspect of this role involves crafting compelling narratives and insights, tailored to specific industry verticals, to effectively communicate the problems our solution addresses. You will also define and execute campaign strategies in collaboration with the head of demand generation, ensuring our campaigns are impactful, distinctive, and drive action.

Requirements

• 10+ years in B2B product marketing.
• Demonstrated ability to launch products, not just message existing ones.
• Proven experience in writing positioning that has succeeded in the market.
• Ability to quickly learn a complex technical domain and explain it simply.
• Must be able to understand a hard technical domain within ninety days.
• Enjoy creating content.
• Be opinionated and driven to build something special.

Nice To Haves

• Experience in supply chain.
• Experience in marketing AI-based systems.

Responsibilities

• Develop and own positioning and messaging, ensuring differentiation and clarity at all levels.
• Lead product marketing and launch efforts, naming capabilities, defining their purpose, and building company-wide vocabulary.
• Create compelling narratives and insights, tailored by vertical, to articulate the problem and our solution.
• Define and execute campaign architecture in collaboration with the head of demand generation, ensuring impact and distinctiveness.
• Establish a steady drumbeat of published thought leadership content.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed