Director of Product Management – Reputation Defender

Gen Digital Inc.•Mountain View, CA

3d•$175,000 - $225,000•Hybrid

About The Position

Gen is seeking a Director of Product Management to drive the growth of Reputation Defender. This senior individual contributor role will own the product vision, strategy, and execution for Reputation Defender’s consumer and small business offerings. The focus will be on expanding mass-market reach while strengthening existing reputation management capabilities. The role is accountable for delivering a market-leading product experience that blends automation, trust, transparency, and measurable outcomes. This is a highly cross-functional leadership role working closely with engineering, design, marketing, sales, and operations, without direct people management responsibilities.

Requirements

10 or more years of product management experience, including senior individual contributor roles.
Proven success owning and scaling mass-market, subscription-based consumer or SMB products.
Experience delivering products that blend software and services.
Strong product judgment with a track record of independently driving complex initiatives end to end.
Deep experience working cross-functionally with engineering, design, marketing, sales, and operations.

Nice To Haves

Experience owning AI-enabled product features in production environments.
Background in reputation management, trust and safety, SEO, brand monitoring, marketing technology, or adjacent categories.
Experience working in regulated or high-trust consumer categories such as privacy, security, identity, or fintech.

Responsibilities

Define and own the multi-year product vision and roadmap that supports Reputation Defender’s expansion into the mass market.
Identify opportunities to broaden adoption through scalable, self-serve product experiences that complement existing offerings.
Balance innovation, growth, customer retention, and operational efficiency across consumer and small business segments.
Own and continue to evolve an AI-enabled reputation enhancement product, including roadmap, use cases, and customer experience.
Leverage existing reputation scoring and sentiment analysis to deliver actionable insights and guided recommendations.
Partner closely with engineering to scale AI-driven capabilities that improve automation, quality, and efficiency.
Ensure AI features are practical, customer-focused, and aligned with trust, transparency, and responsible use standards.
Design products that succeed in high-volume, self-serve, subscription-based environments.
Own pricing, packaging, onboarding, activation, and lifecycle optimization for mass-market consumer and SMB audiences.
Ensure product experiences clearly communicate value and deliver meaningful outcomes quickly.
Champion a best-in-class end-to-end product experience, from first interaction through ongoing reputation improvement.
Use customer research, analytics, and experimentation to continuously refine and improve the product.
Define and track success metrics tied to customer outcomes, engagement, and business impact.
Act as the primary product owner for the Reputation Defender product area.
Partner closely with engineering on execution, prioritization, and technical tradeoffs.
Collaborate with design to deliver intuitive and high-quality user experiences.
Work with marketing on positioning, messaging, and go-to-market readiness.
Align with sales and operations to support scalable delivery and support models.
Communicate product strategy, progress, and outcomes to senior leadership and stakeholders.