Director of Product Management, Seller/Merchant Growth

AppDirect•Toronto, ON

1d•CA$175,000 - CA$235,000

About The Position

AppDirect is seeking a Director of Product Management, Seller/Merchant Growth to drive the product strategy for their subscription commerce platform. This role will focus on increasing product distribution, enabling seller success, and growing Gross Merchandise Volume (GMV) and Net Merchandise Volume (NMV) on the platform. The ideal candidate will have a strong understanding of marketplace dynamics, cloud environments, and commerce, with the ability to translate partner ecosystems into measurable revenue. This leader will be responsible for identifying high-leverage opportunities in distribution, such as catalog reach, discoverability, partner and co-sell motions, and incentives, and leading a team to execute on these strategies. The role requires a blend of strategic thinking and hands-on execution, with the ability to influence senior stakeholders and leverage AI to enhance product development and decision-making.

Requirements

6+ years in product management, with meaningful time in B2B platforms, marketplaces, cloud, commerce, or distribution.
3+ years leading and developing product managers.
A track record of owning products or portfolios that drove material revenue, GMV/NMV, or marketplace growth.
Strong commercial judgment across distribution economics: packaging, incentives, partner motions, growth loops.
The range to operate at strategy level and execution level, with the communication and influence to move executives, partners, and cross-functional teams.
Proven experience with cloud marketplaces (AWS, Azure, GCP, Salesforce), SaaS/ISV distribution, or multi-party commerce.
AI-pilled approach and perspective on how AI changes technology sales and distribution.
A bias for experimentation, measurable impact, and action over polish.

Nice To Haves

Depth in marketplace systems: catalog, discovery, conversion, billing, entitlements, and/or co-sell.
Experience applying AI to product discovery, seller tooling, personalization, forecasting, or marketplace optimization.

Responsibilities

Run the product strategy, setting the vision and roadmap for AppDirect’s partner integration and Tackle offerings.
Lead a team of PMs to grow NMV and GMV across the platform.
Identify and implement growth levers that drive adoption, conversion, and sales of distributed products.
Strengthen pathways for sellers to reach market, including catalog reach, discoverability, partner channels, and co-sell motions.
Partner directly with large cloud providers and strategic technology partners to create mutual growth.
Align multiple teams (Engineering, Design, Partnerships, Sales, Marketing, Finance, Customer Success) around distribution and partner selling opportunities.