Director of Product Management – Digital Marketing & Automotive Insights - Remote

Experian•Madison, MS

21h•Remote

About The Position

We are looking for an experienced Director of Product to lead execution of data driven‑marketing products with an emphasis on automotive insights, loyalty analytics, and audience solutions for digital marketing agencies. You will guide a portfolio of products that help OEMs, lenders, dealers, agencies, and marketers understand consumer behavior, target audiences more effectively, and make smarter decisions using automotive market intelligence. You bring deep automotive industry expertise, knowledge of digital marketing technologies and data ecosystems, and experience building successful marketing products.

Requirements

10+ years of experience in product management, with at least 5 years in a leadership role.
Experience in the automotive industry (OEM, dealership, aftermarket, auto data, or related fields).
Experience with digital marketing, including AdTech, martech, audience segmentation, DSPs, CDPs, and media activation.
Experience building data, analytics, or research products (automotive statistics, loyalty metrics, consumer insights).
Experience in defining product requirements, mapping customer journeys, and managing complex technical roadmaps.
Experience translating technical concepts to non‑technical audiences.
Experience collaborating with engineering, analytics, and data science teams.

Nice To Haves

Experience with automotive loyalty modeling, retention and conquest analysis, and market share measurement.
Knowledge of privacy regulations (GDPR, CCPA, DPPA) and compliant audience data‑ workflows.
Background working with APIs, identity resolution, location data, or large‑scale consumer datasets.
MBA or advanced degree related to business, marketing, or data analytics.

Responsibilities

Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics, loyalty studies, and digital marketing audience generating products.
Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing.
Develop long-term product vision aligned with our goals and revenue targets.
Lead end-to-end‑ product lifecycle: discovery, requirements, prioritization, develop, launch, and iteration.
Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing‑, scalable products.
Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements.
Work with automotive OEMs, dealerships, digital marketing agencies, and enterprise accounts to understand needs and use cases.
Represent the product suite externally through customer meetings, industry events, and solution demos.
Translate customer feedback into applicable product requirements.
Mentor product managers and foster a culture of innovation and data driven decision-making.
Partner with Technology, Sales, Operations, and Marketing to lead product adoption, go to‑ ‑market strategies, and training.
Align teams around KPIs such as revenue growth, customer retention, product engagement, and market expansion.

Benefits

Great compensation package and bonus plan
Core benefits including full medical, dental, vision, and matching 401K
Fully remote environment
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

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