Director of Product, Ads

Grindr • West Hollywood, CA

6d • $195,000 - $295,000 • Hybrid

About The Position

The Director of Ads Product owns the product vision and roadmap for Grindr's advertising business. This role is responsible for defining and owning Grindr's advertising product strategy and roadmap, spanning programmatic infrastructure, rewarded ads, high-value ad formats, self-serve and direct ad platforms, delivery systems, and measurement. The individual will translate this strategy into sequenced bets that drive measurable revenue growth without compromising user trust or product quality. This role involves partnering closely with engineering, data science, and go-to-market teams to ship best-in-class ad products that enhance the Grindr experience. A key focus will be building and scaling Grindr's rewarded ads portfolio, identifying areas where ads can create genuine value for users and improving existing experiences. The Director will also lead a small, high-caliber ads PM team, setting hiring standards, developing talent, and fostering a culture of accountability. Additionally, they will drive the evolution of Grindr's ad tech stack, optimize publisher-side ad logic, and make build vs. buy decisions. The role requires using data, experimentation, and market insight to evaluate ad performance and identify opportunities that impact the company's bottom line. Close collaboration with Ad Sales and Finance teams to meet financial targets for a public company is also expected.

Requirements

• 8-10+ years of product management experience, with 6+ years of meaningful ownership of consumer-facing ads, programmatic advertising, rewarded ads, or adjacent monetization products.
• Demonstrated track record of building and scaling an ads product from an early stage - not just operating a mature platform - including experience designing and testing new ad formats, delivery systems, and monetization infrastructure.
• Strong consumer product judgment, with a track record of building experiences that balance user needs, business outcomes, and technical constraints.
• Strong data fluency, including comfort using metrics, experimentation, and performance analysis to make high-stakes product decisions.
• Experience leading and growing a product team, including hiring, developing, and managing performance of senior ICs.
• Demonstrated ability to influence senior stakeholders and serve as the product point of contact for a complex, business-critical domain.
• Familiarity with and passion for the Grindr product and user experience.

Nice To Haves

• Have seen what great looks like at a scaled ad platform and have also built something meaningful from scratch - you know what you're aiming for and how to get there without a blueprint.
• Operate with founder energy - you don't wait for direction, you create it, and you're excited to roll up your sleeves alongside your team.
• Bring a genuine point of view on how to reach and serve the LGBTQ+ community through advertising - and are excited about the whitespace that represents for brands.
• Are AI-native or rapidly becoming so - you actively use AI tools in your workflow and are always looking for new ways to leverage them.

Responsibilities

• Define and own Grindr's advertising product strategy and roadmap - spanning programmatic infrastructure, rewarded ads, high-value ad formats, self-serve and direct ad platforms, delivery systems, and measurement.
• Translate that strategy into sequenced bets that drive measurable revenue growth without compromising user trust or product quality.
• Partner closely with engineering, data science, and go-to-market teams to ship ad products that are best-in-class for advertisers and so seamlessly integrated that they enhance - not interrupt - the Grindr experience.
• Build and scale Grindr's rewarded ads portfolio, identifying where ads can create genuine value for users and where existing experiences need to be improved, reduced, or rethought.
• Lead a small, high-caliber ads PM team, setting the hiring bar, developing talent, and building a culture of accountability and craft.
• Drive the evolution of Grindr's ad tech stack - diagnosing supply quality issues, optimizing publisher-side ad logic, and making build vs. buy decisions that set the team up for long-term scale.
• Use data, experimentation, and market insight to evaluate ads performance, diagnose issues, and identify opportunities that directly move Grindr's bottom line.
• Partner closely with Ad Sales and Finance teams to deliver financial targets for a public company.

Benefits

• Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
• Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
• Retirement: 401(k) with 6% match and immediate vesting.
• Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
• Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
• Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
• Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed