Director of Product

Blurb•Calgary, AB

7d•Remote

About The Position

At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists - turning catalogs and brand assets into high-performing formats for every major platform. Our mission is simple: help media companies unlock growth through high-volume, high-impact content. We're looking for a Director of Product to own product direction and platform strategy at Blurb. This is a hands-on leadership role. You'll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale. The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement.

Requirements

At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes
Demonstrated ability to define and drive end-to-end product strategy, not just manage execution
Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality
Systems and platform thinking; you see how parts connect and scale
Comfort operating with ambiguity and incomplete information
Excellent collaboration skills with engineering, design, and leadership
Clear, confident communication of product intent to both internal and external audiences
Experience thriving in early-stage or high-ownership environments

Nice To Haves

Hands-on product design experience (Figma, flows, prototyping)
Founder or early leadership team background
Experience with media, content platforms, or creator ecosystems

Responsibilities

Own product direction & platform strategy
Own end-to-end product direction across Blurbs platform
Translate business goals, deal requirements, and revenue priorities into product strategy
Decide what to build now vs later, and clearly explain tradeoffs
Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization
Build scalable systems
Design workflows and systems that scale efficiently across large and complex catalogs
Partner closely with engineering to define scope, sequencing, and system constraints
Anticipate reliability, scale, and operational failure points early
Make ideas concrete
Take vague or high-level ideas and turn them into clear, testable product direction
Use lightweight artifacts — flows, examples, prototypes — to align stakeholders
Be comfortable creating quick prototypes (e.g. Figma, low-fidelity mocks, or vibe-coded demos) to demonstrate how things should work
Partner with design & engineering
Work closely with Product Designers (where applicable) to: Frame problems clearly, Set quality bars, Give actionable feedback
Collaborate deeply with engineering on: Scope and sequencing, Tradeoffs between speed, quality, and scale
Partner with the Design Department focused on template and motion design to: Ensure product and design systems stay aligned through the video generation pipeline, Collaborate day-to-day to troubleshoot, refine, and evolve how product and design systems work together
Represent product internally and externally
Act as a product voice in client-facing conversations
Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders
Help align expectations with what the platform can realistically support
Balance transparency with protecting the team from overcommitment
Drive alignment and momentum
Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions)
Keep the team aligned on priorities and decisions
Reduce rework by clarifying direction early