Director of Portfolio Storytelling

ServiceNow•Santa Clara, CA

13d

About The Position

ServiceNow is accelerating its transition to become the AI platform for business transformation. As we scale the pace of launches and major moments, we need a dedicated leader to help shape and deliver how our portfolio story shows up in the market. This role sits at the center of Product, Marketing, Brand, and Communications — working across the company to define and express a coherent, differentiated story across products, releases, and key moments. You will operate both strategically and hands-on: partnering to shape the overall narrative and directly crafting the storytelling that brings it to life — from product narratives to keynotes to major market moments. You will also lead the evolution of the Messaging Guild into a system that raises the bar for storytelling and messaging across ServiceNow. This is not a pure content role. It is a high-leverage position focused on defining, aligning, and delivering world-class storytelling across an entire product portfolio.

Requirements

Proven track record as a world-class storyteller , including keynotes, executive narratives, and major market moments
Deep product marketing expertise across messaging, positioning, and value proposition
Ability to go deep technically and translate complex innovation into simple, compelling stories
Strong point of view and judgment, with the ability to challenge and elevate thinking across teams
Exceptional collaborator and influencer across Product, Marketing, Brand, and Communications
Ability to operate effectively in a highly matrixed environment, building trust and driving alignment across competing priorities
A hands-on mindset — equally comfortable shaping direction and doing the work