Director of Software Portfolio Strategy
About The Position
When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology, audio systems, and the software that enables our customers to create and deliver experiences that engage, connect, and entertain audiences. Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play. As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none. We’re seeking a visionary Director of Software Portfolio Strategy to shape the future of our software business and lead platform strategy across software, control systems, and SaaS offerings. In this role, you will drive portfolio direction, roadmaps, and investment priorities to accelerate growth and build scalable platforms that deliver customer value. Working across Product Management, Engineering, Software Business Development, Sales, Services, and Finance, you will connect strategy and execution to drive innovation, alignment, and results.
Requirements
- Bachelors degree, preferably in Engineering or Business.
- 10–15+ years of experience in software strategy or portfolio leadership.
- Strong experience with SaaS transitions or recurring revenue business models.
- Strong experience with multi-product software portfolios and platform-based architectures.
- Proven understanding of SaaS and cloud transformation.
- Proven understanding of platform strategy and shared service models.
- Proven understanding of product vs platform tradeoffs.
- Demonstrated ability to influence and align across Engineering, Product, and Commercial teams.
- Strategic thinker with the ability to translate vision into actionable priorities.
- Must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment.
- Ability to travel domestically or internationally, up to a week at a time to customer sites, installations, vendors, conventions, company headquarters, etc.
- Fluent in English, written and verbal.
- Applicants must be 18 years of age or older.
Nice To Haves
- Incorporating emerging technologies, like generative AI or AI agents, to improve and automate customer workflows.
- Experience in hybrid cloud + edge environments (e.g., IoT, industrial systems, distributed control environments).
- Familiarity with data platforms, telemetry systems, or device ecosystems.
- Familiarity with large installed hardware/software customer bases.
- Experience modernizing legacy software portfolios into unified platforms.
- Must be able to obtain the appropriate visas to travel to other countries as needed.
Responsibilities
- Set the software portfolio vision and roadmap.
- Prioritize products, platforms, and partnerships that drive growth.
- Define the shared cloud platform strategy.
- Build scalable, reusable shared services for SaaS growth.
- Define the cloud-edge strategy for scale and resilience.
- Partner with Engineering and Architecture on hybrid solutions.
- Turn customer and market insight into strategy.
- Shape roadmap decisions with Product Management.
- Influence SaaS packaging, pricing, and growth strategy.
- Identify growth opportunities across the software lifecycle.
- Lead portfolio governance and investment prioritization.
- Guide investment decisions across the portfolio lifecycle.
- Lead cross-functional alignment across key teams.
- Help shape executive decisions on strategy and priorities.
Benefits
- Competitive compensation
- Meaningful benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
