Director of Performance Marketing

Legacy Service Partners • New York, NY

85d

About The Position

We are looking for a data-driven, operationally sharp Director of Performance Marketing to sit at the intersection of marketing execution and business performance. You will work directly with a prioritized group of partner companies alongside their General Managers and Regional Marketing Managers to drive measurable outcomes across every marketing channel we touch.

In the first 30 days, you will spend the majority of your time in deep listening mode — learning the partner network, understanding how marketing is currently resourced and executed at the partner level, and building working relationships with GMs, RMMs, and the VP of Marketing. You will conduct a current-state audit of channel performance and reporting across your prioritized partner set. By day 60, you will have a clear picture of the biggest gaps and a prioritized action plan. By day 90, partners should be receiving sharper, more consistent data and recommendations than they were before you arrived.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA a plus but not required
• 6+ years of experience in performance marketing, with meaningful exposure to paid search, local SEO, and multi-location or franchise marketing environments
• Demonstrated ability to manage marketing performance across a portfolio of locations or business units
• Strong analytical skills; comfortable in a data dashboard and can also articulate to a GM who has never heard of impression share
• Experience working with or managing external agencies, with a track record of driving accountability and, ideally, reducing reliance over time
• Familiarity with key platforms: Google Ads, Google Business Profile, LSA, SEMrush or similar SEO tools, SMS/CRM platforms

Responsibilities

• Support a prioritized set of partner companies across paid and digital channels. Serve as the primary performance marketing resource for GMs and RMMs at those high priority partners.
• Translate channel-level data into partner-specific, actionable recommendations. Make it easy for non-marketers to understand what's working, what isn't, and what to do about it.
• Maintain continuous visibility into marketing health across partners. Identify underperformance early and drive corrective action before it shows up in lead volume or revenue.
• Improve reporting visibility into key performance indicators including CPC, impression share, local rankings, organic traffic, review velocity, and SMS engagement.
• Partner with the VP of Marketing to evaluate, implement, and scale new marketing tools and reporting platforms across the partner network.
• Ensure consistent execution of core SEO/SEM marketing processes across partners, including lead dispute management, Google Business Profile posting cadences, and review response protocols.
• Develop a roadmap to bring select SEO/SEM agency functions in-house over time. Execute that transition thoughtfully to reduce third-party spend without sacrificing performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director