Director of Marketing

Together Light•Delhi, NH

107d•Remote

About The Position

As the Director of Performance Marketing, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business. This role requires a spreadsheet master who understands the complex Google Ads interface and value-based bidding. While strategic, you must also be able to delegate, mentor, and hold people accountable to high standards, digging into details when required. The company operates Christian Filipina, a high-7-figure annual revenue business with a remote team of over 200 professionals, seeking to elevate its marketing efforts.

Requirements

Experience in leading and managing a high-performing remote marketing team.
Ability to perform tasks yourself when the team lacks specific skills.
Successfully optimized marketing landing pages to increase conversion rates.
Skilled in overseeing paid media, content marketing, and influencer partnerships.
Ability to mentor and coach a diverse international marketing team.
Proficiency in data-driven decision-making and continuous marketing optimization.
Ability to take ownership of the entire inbound marketing function.
Expertise in Google Ads interface and value-based bidding.
Ability to delegate, mentor, and hold people accountable to high standards.
Willingness to 'dig deep' into details when required.
Experience in developing and executing multi-channel marketing strategies.
Experience in optimizing and scaling landing pages.
Experience in identifying and scaling high-performing marketing campaigns and channels.
Experience overseeing paid media traffic channels (Google Ads, Bing Ads, influencer partnerships).
Experience leveraging satisfied customers for referral-based growth.
Experience with link building and content creation for SEO.
Experience overseeing structured snippets implementation.
Experience tracking and analyzing key marketing metrics.
Experience conducting funnel analysis.
Experience coordinating with CRO for testing offers, pricing, and promotions.

Nice To Haves

Not a 'creative' person, but a spreadsheet master.
Understands the complex GOOGLE ADS interface like the back of his hand.
Not a loner or someone who insists on doing everything themselves.
Regularly, deeply involved with all your people, working together and achieving results.

Responsibilities

Develop and execute multi-channel marketing strategies that drive high quality lead growth.
Optimize and scale landing pages to maximize lead conversion.
Identify high-performing marketing campaigns and channels and scale them effectively.
Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
Leverage satisfied customers to drive referral-based growth.
Improve search engine ranking through link building and content creation.
Oversee structured snippets implementation.
Lead and manage an international marketing team.
Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
Provide mentorship, training, and coaching to ensure high team performance.
Work closely with tech and product teams to optimize user experience and tracking.
Track and analyze key marketing metrics to optimize ROI.
Conduct funnel analysis to identify areas for improvement.
Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.