Director of Performance Marketing & Media

Sky Zone•Dallas, TX

1d•$130,000 - $150,000•Hybrid

About The Position

At Sky Zone, our mission is to enrich lives through the power of boundless play – whether that’s on the trampoline court, behind the scenes, or at the corporate level. We believe play fuels confidence, connection, and joy, and we’re proud to create experiences that reflect that purpose in everything we do. As the leader in active indoor entertainment, we host unforgettable birthdays, team events, and school parties across the country. Backed by our parent company, CircusTrix, and recognized as a top franchise and growth brand, we continue to raise the bar for innovation and impact in the industry. Our culture is shaped by our core values: We Play Without Limits, Ignite Innovation, Grow Together, Fuel Joy, and Serve Big, Give Bigger. Whether in a park or a boardroom, these values guide how we lead, collaborate, and show up for each other and for the communities we serve. You’re a performance marketing leader who knows how to turn media investment into measurable results. You thrive at the intersection of strategy, analytics, and creativity – balancing big-picture thinking with operational precision. You’re comfortable owning large-scale advertising strategy and investment while holding leading and guiding agency partners to deliver strong performance. You enjoy digging into the data, identifying opportunities for optimization, and building systems that improve campaign visibility and execution. While paid media performance is your primary focus, you understand how advertising connects to the broader brand story. You work closely with cross-functional teams to ensure campaigns support key brand moments, promotions, and growth initiatives. You drive the performance and effectiveness of Sky Zone’s national advertising efforts and key brand initiatives by:

Requirements

A Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field, or equivalent professional experience.
7–10 years of experience in paid media, performance marketing, or media leadership roles, including managing large media budgets and external agency partners.
Strong analytical rigor and financial acumen, with the ability to evaluate performance, optimize media investment, and drive efficiency against key metrics such as ROAS and CPA.
Deep understanding of digital trafficking, tagging, attribution, and campaign deployment processes, with experience improving reporting transparency and performance measurement.
Proven ability to develop and execute data-driven paid media strategies across digital, social, search, video, and emerging platforms that drive measurable business outcomes.
Experience leading and holding agency partners accountable, establishing clear expectations, performance standards, and collaborative working relationships.
Ability to connect performance marketing initiatives with broader brand strategy, ensuring paid media supports key campaigns, promotions, and brand initiatives.
Ability to remain stationary for extended periods while performing computer-based work and communicating via phone and Microsoft Teams, with or without reasonable accommodation.

Nice To Haves

Experience operating within multi-location or franchise environments preferred.

Responsibilities

Owning national paid media strategy across national, regional, and local markets spanning digital, social, search, video, and emerging platforms.
Managing agency relationships with clear performance expectations, accountability, and ongoing collaboration.
Overseeing media budget allocation and continuously optimizing spend to maximize performance.
Improving testing frameworks, creative rotation strategies, and performance tracking methodologies.
Ensuring accurate trafficking, tagging, and campaign deployment processes across all channels.
Partnering with executive leadership to establish KPI frameworks tied to traffic, memberships, birthday parties, and promotional outcomes.
Improving transparency, consistency, and rigor in performance reporting.
Identifying optimization opportunities to strengthen ROAS, CPA, and overall media efficiency.
Partnering with media agencies, creative partners, and internal teams to ensure paid media assets are designed for channel effectiveness.
Leading structured creative testing across formats, messaging, and offer positioning.
Reducing creative fatigue while improving prospecting performance and audience engagement.
Ensuring paid media supports key brand tentpoles, seasonal initiatives, and limited-time offers.
Collaborating with Marketing Operations and Field Marketing to ensure cohesive campaign activation.
Providing strategic input into channel mix decisions tied to major campaigns.