Director of Paid Acquisition (Remote)

Lakeshore Learning Materials, LLC•Carson, CA

3d•$123,000 - $165,000•Remote

About The Position

We're looking for a Director of Paid Acquisition to own how Lakeshore reaches and converts customers through paid media — across both our direct-to-consumer and institutional channels. You'll set the strategy, lead a growing team and stay close enough to the work to make fast, informed decisions in the accounts. This is a high-ownership role at the center of a rapidly scaling digital business, and the impact you drive here connects directly to putting quality learning materials into the hands of educators, families, and children. This is a remote role expected to work primarily during Pacific Time (PT) business hours; must be able to collaborate effectively across time zones and functions without day-to-day in-person oversight.

Requirements

10+ years in performance and paid media in an ecommerce environment, with meaningful experience in both B2C retail and B2B or institutional channels
5+ years managing significant paid media budgets directly in-platform, with deep current hands-on expertise in Meta Ads Manager and Google Ads
5+ years leading a team, with a demonstrated ability to develop talent, set direction, and hold a team accountable for measurable outcomes
Proven track record owning paid channels end-to-end — from strategy and forecasting through execution, testing and optimization
Strong command of budget pacing, bid strategy, attribution modeling, and creative testing frameworks
Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals
Comfortable making confident decisions with incomplete information in a fast-moving, shifting environment

Nice To Haves

Experience working at or managing an external paid media agency
Hands-on experience with paid channels beyond Meta and Google — Pinterest, TikTok, programmatic or paid search extensions
Exposure to institutional or B2B marketing funnels in addition to consumer retail
You translate performance data into a clear business story — not just for channel specialists, but for a VP or CFO who needs to understand what the numbers mean and what to do next
You can zoom out to set a six-month strategy and zoom back in to catch a budget pacing issue before it costs real money — without losing your footing at either altitude
You build trust across teams by sharing context generously, pushing back constructively, and following through consistently
You approach creative with both analytical rigor and genuine aesthetic judgment — you know what good looks like, and you know how to test whether you're right

Responsibilities

Owning the paid acquisition strategy, roadmap, and budget across Meta, Google and emerging channels — holding full accountability for CAC, ROA and revenue targets across B2C and B2I
Leading and growing a team of paid media professionals, setting clear direction, raising the standard of work, and building the skills and structure the team needs to scale
Partnering with our external agency and cross-functional teams — creative, merchandising, e-commerce and finance — to align paid investment with company priorities and maximize return
Designing and running a rigorous, continuous testing program across creative, audience, bid strategy and landing pages, translating results into fast, evidence-based decisions
Building reporting and forecasting that gives leadership clear, honest visibility into spend, acquisition performance, and where the business is headed
Analyzing the full paid customer journey — from first impression through conversion — to surface high-impact optimization opportunities both in-channel and on-site