Director of Operations

Kina'ole Foundation•Las Vegas, NV

32d

About The Position

This Scope of Work (SOW) defines the comprehensive responsibilities, expectations, and performance framework for the Executive Director position, servicing Kings Beverage Company, a spirits company focused on premium vodka production, distribution, and brand growth. The role is a senior leadership position reporting directly to the CEO, combining operational leadership, strategic commercial oversight, and cross-functional coordination in the competitive beverage alcohol industry. The Executive Director will drive scalable growth by optimizing internal processes, aligning financial and operational goals, leading distribution expansion efforts, and partnering closely with the CEO on market-facing strategies, all while overseeing compliance with industry regulations (e.g., TTB, state liquor laws) and maintaining brand integrity.

Responsibilities

Drive day-to-day and long-term operational execution across production oversight (coordination with distillery/partners), supply chain, inventory, warehousing, logistics, and fulfillment.
Lead process and systems optimization initiatives, including ERP/CRM implementation or upgrades, automation of workflows, inventory forecasting, and cost-reduction programs to improve margins and scalability.
Ensure cross-financial alignment by collaborating with finance on budgeting, P&L oversight for operations, expense control, pricing strategies, and financial reporting tied to operational KPIs.
Oversee performance management of the operations team, including hiring, training, goal-setting, coaching, and annual reviews to build a high-performing, accountable culture.
Act as primary strategic partner to the CEO on go-to-market (GTM) plans, including market entry strategies, channel prioritization (on-premise, off-premise, e-commerce), pricing tiers, and promotional calendars.
Provide operational input and execution support for major events (trade shows, tastings, launches, sponsorships) and partnerships (distributors, retailers, influencers, co-branding opportunities).
Contribute to enterprise-wide commercial strategy, balancing short-term revenue wins with long-term brand equity in the premium vodka segment.
Oversee the sales operations and distribution team to aggressively expand market penetration across key states/markets, focusing on three-tier system compliance (distributors, retailers).
Develop and execute plans to increase brand presence through targeted distributor relationships, shelf placement, point-of-sale materials, and on-premise activations.
Lead efforts to secure new distribution agreements, manage distributor performance scorecards, and resolve channel conflicts.
Coordinate initiatives across sales, marketing, finance, and production teams to achieve annual sales targets, brand awareness goals, and customer engagement metrics.
Facilitate regular cross-functional meetings, project management for launches/new SKUs, and alignment on priorities (e.g., seasonal promotions, limited releases).
Drive integrated programs that link operational efficiency (e.g., supply availability) with marketing campaigns and sales execution.
Establish and monitor key performance metrics (KPIs) across operations, sales, distribution, and brand health, including depletion velocity, distribution points, revenue per case, market share, and operational efficiency ratios.
Track relationship health with distributors, retailers, and key accounts; collect and analyze feedback to identify opportunities.
Proactively identify and pursue incremental revenue streams (e.g., new channels, product extensions, brand advocacy programs) and champion initiatives that enhance brand loyalty and advocacy