Director of Operations & Activation, Priority Commer

Priority Technology Holdings, LLC•Alpharetta, GA

5d•$145,000 - $190,000•Hybrid

About The Position

Priority Commerce is seeking a highly organized, collaborative, and driven Director of Operations & Activation, Priority Commerce Sports to support the continued growth of our Sports & Entertainment division. This individual will play a critical role in planning and executing strategic initiatives, managing partner activations and events, and ensuring operational excellence across the vertical. Working directly with the SVP, Priority Commerce Sports, this position serves as the operational backbone of the Sports & Entertainment team - coordinating cross-functional initiatives, managing project timelines, supporting client and partner engagement, and helping bring Priority Commerce's partnerships to life. The ideal candidate thrives in a fast-paced environment, is capable of managing multiple priorities simultaneously, and possesses a passion for sports, relationship management, and delivering exceptional experiences and successful outcomes.

Requirements

Bachelor's degree in Sports Management, Business, Marketing, Communications, or a related field preferred.
5+ years of experience within the sports business industry. Experience working for a professional sports organization, collegiate athletics department, sports agency, or corporate sponsorship/activation team is strongly preferred.
Demonstrated experience planning and executing sponsor activations, hospitality events, or partnership programs.
Exceptional organizational and project management skills with the ability to manage multiple projects and competing deadlines simultaneously.
Outstanding written and verbal communication skills.
Strong interpersonal skills with the ability to collaborate effectively across multiple departments and with external partners.
Self-motivated, proactive, and comfortable working independently in a remote or hybrid environment.
Detail-oriented with a commitment to delivering high-quality work.
Proficiency in Microsoft Office, including PowerPoint, Excel, Outlook, and Word.
Experience using CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics is preferred.
Willingness to travel domestically up to 20% for client meetings, conferences, and industry events.

Nice To Haves

Experience working for a professional sports organization, collegiate athletics department, sports agency, or corporate sponsorship/activation team is strongly preferred.
Experience using CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics is preferred.

Responsibilities

Lead the planning, coordination, and execution of strategic projects supporting the Sports & Entertainment division.
Manage sponsor activations, events and experiences from planning through execution in coordination with Marketing.
Serve as the primary liaison between the Sports & Entertainment division and internal Marketing, Creative, Communications, Events, and other cross-functional teams to ensure alignment and timely execution.
Support the operational needs of the SVP, Priority Commerce Sports, including contract onboarding, project management, meeting preparation, internal coordination, and strategic initiatives.
Develop and maintain detailed project plans, timelines and deliverables while ensuring deadlines are consistently met.
Coordinate logistics for key executive meetings and team/industry conferences.
Track project milestones, identify potential risks, and proactively communicate updates to stakeholders.
Assist in the development of presentations, activation plans, event recaps, sponsor measurement and internal reporting.
Continuously identify opportunities to improve operational processes, increase efficiency, and enhance the overall partner experience for Priority.
Represent Priority Commerce Sports professionally at industry events and partner engagements.
In the future state, we envision this role leading a team of Activation Managers as the business segment continues to grow.