Director of OEM Marketing Partnerships - Remote
About The Position
TrueCar is looking for a Director, OEM Marketing Partnerships to own the day-to-day execution of our OEM promotional programs and help build the next generation of OEM consumer engagement models in our marketplace. This role sits at the center of how automotive brands show up on TrueCar, through showcase environments, digital advertising, configuration experiences, sponsored incentive programs, and TC Awards. You will work within a strategic framework set by senior leadership and own the execution: managing partner relationships, driving program delivery, tracking performance, and identifying where we can expand.
Requirements
- OEM or automotive marketing background: Understanding of OEM marketing team structures, budget flow, and decision-making processes.
- Digital advertising fluency: Understanding of CPM, CTR, viewability, and IVT, and ability to explain performance data to clients.
- Execution track record: Experience running programs with deadlines, deliverables, and accountability.
- Organized and proactive: Ability to manage multiple programs simultaneously and surface issues before escalation.
- Clear communicator: Strong written and verbal communication skills for client-facing recaps, internal updates, and renewal proposals.
- Collaborative: Ability to work effectively with internal teams (product, ops, finance, legal) to achieve goals.
Nice To Haves
- Agency experience on the OEM side with flexibility to not be limited to competing for “upfronts.”
Responsibilities
- Manage active OEM promotional programs end-to-end - OEM showcase, digital advertising campaigns, configuration experiences, and TC Awards.
- Serve as the primary day-to-day contact for OEM marketing and agency partners once a program is live.
- Monitor performance against contracted deliverables, flag issues early, and coordinate internally with product, operations, and ad ops to resolve them.
- Ensure strategy executes cleanly: on time, on spec, and with the data to back it up.
- Assist in pitch preparation, proposal development, and renewal conversations.
- Surface opportunities to deepen programs, add placements, or extend contract scope within existing partner relationships.
- Own the reporting cadence for active programs and build the data story for renewal conversations.
- Act as the internal advocate for OEM partner roadmap requests or execution dependencies, working with product and operations teams.
- Surface blockers, risks, and wins to leadership on a regular cadence.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
