Director of North America Channel Marketing - PCR
About The Position
As the Director of North America Channel Marketing for the Professional Commercial Radio (PCR) business, you will serve as a senior strategic architect responsible for driving revenue growth through our extensive indirect partner ecosystem. In this high-impact leadership role, you will align directly with senior sales leadership and channel executives to ensure marketing investments and programs are deployed effectively against the highest-value opportunities in the North American market. This individual will bridge the gap between global marketing strategy and localized execution, serving as a senior marketing advisor to the PCR business. You will lead a dedicated team of channel marketing managers, fostering an environment of data-driven decision-making and marketing excellence to promote brand awareness and generate quantifiable demand.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 10+ years of progressive experience in channel marketing, field marketing, or demand generation, with a proven track record in leadership roles.
- Deep understanding of Professional Commercial Radio markets and the unique economics of indirect sales motions.
- Advanced experience managing complex marketing budgets and multi-million dollar MDF/Co-op platforms like EmpowerFunds.
- Outstanding presentation and negotiation skills with experience influencing senior executive audiences.
- Advanced experience with CRM (Salesforce), marketing automation tools, and business intelligence platforms.
- Proven track record of aligning marketing strategies across diverse sales structures and complex product lines.
- Bachelor's Degree
- 10+ years of marketing experience
Responsibilities
- Define and own the integrated marketing strategy for the North America PCR channel, aligning with revenue targets and long-term business goals.
- Lead the development and optimization of multi-channel integrated programs, including vertical-specific campaigns, digital initiatives, and partner enablement.
- Champion the "voice of the channel" back to global marketing and product organizations to influence future portfolio and program strategy.
- Establish and manage a performance dashboard to track ROI for channel activities and marketing's contribution to the sales pipeline.
- Architect a comprehensive partner event and field marketing strategy that maximizes brand presence and fosters executive-level partner briefings.
- Oversee the execution of strategic customer events and partner summits, ensuring alignment between localized field tactics and global brand standards.
- Produce high-level sales enablement materials and data-backed messaging that equip channel partners with critical competitive positioning.
- Manage the regional PCR marketing budget and oversee strategic funding allocations from MDF and Co-op programs.
- Direct the migration and management of co-op platforms, such as EmpowerFunds, ensuring seamless partner auditing and strategic fund utilization.
- Lead, mentor, and guide a team of channel marketing managers, focusing on campaign optimization and individual professional development.
Benefits
- Incentive Bonus Plans
- Medical, Dental, Vision benefits
- 401K with Company Match
- 10 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
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What This Job Offers
Job Type
Full-time
Career Level
Director
