Director of New Development

LV Collective•Austin, TX

About The Position

LV Collective is seeking a Director of New Development to plan ahead for its development pipeline and lead sales strategy, lease-up execution, and market launches for new student housing communities across the country. The role owns leasing performance from pre-leasing preparation through initial stabilization, combining strategic planning with hands-on execution to achieve leasing velocity, revenue, and occupancy goals. The Director develops and coaches high-performing sales teams, including recruiting and developing college students for part-time leasing positions. The role works closely with marketing to create go-to-market campaigns and strong customer experiences, and partners with asset management, operations, development, construction, design, and investment teams on pricing, product, launch readiness, and future market planning. The Director monitors leasing data and market conditions, identifies performance gaps and opportunities, and communicates results and recommendations to company leadership and investment partners. The position involves regular travel to communities and markets across the country. Working late or on weekends may be required. A bachelor's degree in a related field is preferred, and the posting calls for at least seven years of progressive relevant experience.

Requirements

At least 7 years of progressive experience in student housing leasing, sales leadership, new development, or multifamily property operations.
Proven experience overseeing successful student housing lease-ups, including pre-leasing strategy, market launches, and leasing team development.
Demonstrated success leading high-performing sales teams and improving leasing velocity, conversion, and revenue.
Strong understanding of student housing leasing cycles, market dynamics, competitive positioning, and revenue management.
Experience recruiting, training, and developing onsite leasing teams.
Experience working across multiple communities or markets simultaneously.
Experience partnering with development, construction, design, and investment teams on pre-development planning, including temporary leasing office site selection, product input, and delivery timelines.
Proficiency with property management systems, specifically Entranta, CRM platforms, leasing analytics, and Microsoft Office, particularly Excel.
Ability and willingness to travel regularly to communities across the country.
Exceptional ability to motivate, develop, and hold sales teams accountable for results.
Proactive, innovative strategic thinking and ability to anticipate challenges and identify opportunities.
Strong analytical skills and ability to turn leasing data into business decisions.
Confidence presenting to executive leadership, investors, and cross-functional stakeholders.
Results-driven approach with ownership and urgency.
Resourcefulness and creative problem-solving in sales, marketing, and leasing.
Ability to manage competing priorities, multiple developments, and aggressive timelines while maintaining attention to detail.
Genuine interest in coaching, mentoring, and developing salespeople.
Collaborative, team-first approach and ability to build cross-departmental partnerships.
Comfort working in a fast-paced, entrepreneurial environment where priorities evolve.
Ability to work late or on weekends may be required.

Nice To Haves

Bachelor's degree in Business, Marketing, Real Estate, Hospitality, or a related field is preferred.
Successfully led multiple ground-up student housing developments through pre-leasing and stabilization.
Built or significantly elevated a sales training program across multiple communities.
Developed creative leasing strategies that meaningfully outperformed market expectations.
Experience connecting sales, marketing, pricing, and revenue management strategies.
Ideas or experience involving technology, AI, CRM automation, sales enablement, or customer experience.
Experience launching properties in highly competitive university markets.

Responsibilities

Lead leasing strategy and execution for new development communities from pre-leasing preparation through initial stabilization, driving leasing velocity, revenue performance, and occupancy goals.
Develop proactive strategies that anticipate market shifts, competitive pressures, and customer behavior.
Monitor community leasing performance, including lead generation, traffic, conversion rates, pricing, availability, leasing velocity, and competitive positioning.
Set sales goals, performance benchmarks, and accountability measures; identify opportunities to accelerate leasing and improve team effectiveness.
Develop and execute property-specific leasing plans, promotional strategies, and creative sales initiatives.
Identify performance gaps and implement solutions to overcome objections, improve conversion, and maintain leasing momentum.
Introduce innovative sales techniques, processes, tools, technologies, and experiences to improve performance across the portfolio.
Recruit, select, onboard, train, and develop high-performing leasing talent, with particular focus on attracting college students for part-time leasing positions.
Directly manage and develop the National Salesperson and Manager of New Development, setting priorities, accountability, and growth opportunities.
Refine training programs, processes, and sales strategies while reinforcing the company's sales principles.
Create a culture of ongoing sales training, role-playing, coaching, and performance feedback.
Foster an energetic, competitive, collaborative, results-oriented sales culture and identify future leaders.
Engage with onsite teams, observe leasing interactions, review performance, and provide hands-on coaching.
Partner with marketing to develop go-to-market strategies, launch campaigns, grassroots initiatives, partnerships, events, and activations that build awareness and drive qualified traffic.
Establish leasing timelines, sales goals, staffing plans, training schedules, launch budgets, pricing and revenue management strategies, and operational readiness milestones.
Research student populations, competitive landscapes, customer preferences, and leasing decision drivers; collaborate with marketing on resident personas and target audiences.
Evaluate lead quality, campaign effectiveness, prospect engagement, and conversion performance with marketing leadership.
Help shape the prospective resident journey from brand discovery and inquiry through touring, follow-up, application, and lease signing.
Partner with asset management and operations leadership to evaluate rental rates, concessions, leasing velocity, and revenue opportunities.
Analyze market conditions, competitive supply, floor plan demand, availability, and customer feedback to recommend pricing and leasing strategies.
Present data-driven recommendations for pricing adjustments, incentives, promotions, and other initiatives to improve leasing performance and revenue.
Work with the Manager of New Development and cross-functional teams on floor plans, unit mix, pricing structures, leasing materials, and property selling points.
Monitor competitors, market leasing trends, new supply, and emerging sales strategies.
Balance leasing velocity goals with long-term revenue performance and property positioning.
Oversee development of sales resources, property information, training materials, leasing processes, and systems for community launches.
Coordinate with marketing, development, construction, operations, and asset management to align launch priorities, timelines, and performance expectations.
Plan for the full development pipeline, including staffing, training, budgets, and launch plans for current and future openings.
Partner with site selection on leasing office locations and with construction and interior design teams on timely delivery, layouts, finishes, and tour paths.
Review floor plans and develop consolidation and rate-setting strategies using leasing data, competitive pricing, and customer feedback.
Join the investments team on future-market visits to assess student populations, competitive supply, and leasing conditions for underwriting and launch planning.
Identify launch challenges, resource needs, and operational gaps before they affect performance; establish scalable practices while adapting execution to each market.
Communicate leasing performance, strategies, results, opportunities, and challenges to company leadership and investment partners.
Translate leasing data, customer feedback, competitive intelligence, and onsite observations into actionable insights.
Provide regular updates on leasing velocity, lead flow, conversion trends, pricing recommendations, marketing effectiveness, and progress toward goals.
Present data-supported recommendations and maintain awareness of prospect feedback, objections, competitor choices, and opportunities to improve.
Set consistent communication and reporting expectations across teams.
Assist with other duties and special projects as assigned.
Travel to communities and markets as needed to support launches, team development, and leasing performance; work late or on weekends when required.