Director of New Development

LV Collective•Austin, TX

About The Position

LV Collective is seeking a sales-driven leader to plan for its development pipeline and lead sales strategy, lease-up execution, and market launches for new student housing communities across the country. The Director of New Development owns leasing performance from pre-leasing preparation through initial stabilization, combining strategic planning with hands-on execution to achieve leasing, occupancy, and revenue goals. The role leads recruitment, onboarding, coaching, and development of high-performing leasing teams, including part-time college student leasing staff, and directly manages the National Salesperson and Manager of New Development. It partners with marketing to launch community brands and campaigns, and with asset management, operations, development, construction, design, and investment teams to coordinate pricing, revenue management, launch readiness, leasing resources, and the development pipeline. The Director analyzes leasing and market data, communicates performance and recommendations to company leadership and investment partners, and travels to communities and markets as needed. The position may require late or weekend work.

Requirements

Bachelor's degree in Business, Marketing, Real Estate, Hospitality, or a related field is preferred.
At least 7 years of progressive experience in student housing leasing, sales leadership, new development, or multifamily property operations.
Proven experience overseeing successful student housing lease-ups, including pre-leasing strategy, market launches, and leasing team development.
Demonstrated success leading high-performing sales teams and improving leasing velocity, conversion, and revenue.
Strong understanding of student housing leasing cycles, market dynamics, competitive positioning, and revenue management.
Experience recruiting, training, and developing onsite leasing teams.
Experience working across multiple communities or markets simultaneously.
Experience partnering with development, construction, design, and investment teams on pre-development planning, including temporary leasing office site selection, product input, and delivery timelines.
Proficiency with property management systems, specifically Entranta, CRM platforms, leasing analytics, and Microsoft Office, particularly Excel.
Ability and willingness to travel regularly to communities across the country.
Exceptional sales leadership and coaching skills, including the ability to motivate, develop, and hold teams accountable.
Proactive, innovative strategic thinking and ability to anticipate challenges and identify opportunities.
Strong analytical skills and ability to turn complex leasing data into business decisions.
Confidence presenting to executive leadership, investors, and cross-functional stakeholders.
Results-driven execution, ownership, and urgency.
Creative problem-solving and resourcefulness in sales, marketing, and leasing.
Strong organization and time-management skills to manage competing priorities, multiple developments, and aggressive timelines.
Passion for coaching, mentoring, and developing salespeople.
Collaborative approach and ability to build cross-departmental partnerships.
Adaptability in a fast-paced, entrepreneurial environment where priorities evolve.

Nice To Haves

Successfully led multiple ground-up student housing developments through pre-leasing and stabilization.
Built or significantly elevated a sales training program across multiple communities.
Developed creative leasing strategies that meaningfully outperformed market expectations.
Understands how sales, marketing, pricing, and revenue management work together.
Fresh ideas or experience involving technology, AI, CRM automation, sales enablement, or customer experience.
Experience launching properties in highly competitive university markets.

Responsibilities

Lead leasing strategy and execution for new development communities from pre-leasing preparation through initial stabilization, driving leasing velocity, revenue performance, and occupancy goals.
Develop proactive strategies that anticipate market shifts, competitive pressures, and customer behavior.
Monitor leasing performance, including lead generation, traffic, conversion rates, pricing, availability, leasing velocity, and competitive positioning.
Establish sales goals, performance benchmarks, and accountability measures; identify opportunities to improve leasing and team effectiveness.
Develop and execute property-specific leasing plans, promotional strategies, and sales initiatives.
Identify performance gaps and implement solutions to overcome objections, improve conversion, and maintain momentum.
Introduce innovative sales techniques and identify tools, technologies, and experiences that can improve portfolio performance.
Lead recruitment, selection, onboarding, and development of leasing talent, with a focus on attracting college students for part-time leasing positions.
Directly manage and develop the National Salesperson and Manager of New Development, setting priorities, accountability, and growth opportunities.
Refine sales training programs, processes, and strategies while reinforcing foundational sales principles.
Build a culture of sales training, role-playing, coaching, and performance feedback; foster an energetic, collaborative, competitive, and results-oriented team environment.
Identify high-potential employees and support their leadership development and career advancement.
Engage regularly with onsite teams, observe leasing interactions, review performance, and provide hands-on coaching.
Partner with marketing to create go-to-market strategies, launch campaigns, grassroots marketing, partnerships, events, and other activations that build awareness and qualified traffic.
Set leasing timelines, sales goals, staffing plans, training schedules, launch budgets, initial pricing and revenue management strategies, and operational readiness milestones.
Research student populations, competitors, customer preferences, and leasing decision drivers; work with marketing to define resident personas and target audiences.
Evaluate lead quality, campaign effectiveness, prospect engagement, and conversion performance with marketing leadership.
Help shape the prospective resident journey from brand discovery and inquiry through tours, follow-up, application, and lease signing.
Partner with asset management and operations to evaluate rental rates, concessions, leasing velocity, and revenue opportunities.
Analyze market conditions, competitive supply, floor plan demand, availability, and customer feedback to recommend pricing and leasing strategies.
Present data-driven recommendations for pricing adjustments, incentives, promotions, and other performance initiatives.
Work with the Manager of New Development and cross-functional teams on floor plans, unit mix, pricing structures, leasing materials, and property selling points.
Monitor competitors, market leasing trends, new supply, and emerging sales strategies.
Balance leasing velocity with long-term revenue performance and property positioning.
Oversee development of sales resources, property information, training materials, leasing processes, and systems needed for successful launches.
Coordinate with marketing, development, construction, operations, and asset management teams to align launch priorities, timelines, and performance expectations.
Maintain visibility into the development pipeline and plan staffing, training, budgets, and launches well ahead of openings.
Partner with site selection on leasing office locations and with construction and interior design teams on timely delivery, incorporating leasing input into layout, finishes, and tour paths.
Review floor plans with the Manager of New Development and develop consolidation and rate-setting strategies based on leasing data, competitive pricing, and customer feedback.
Join the investments team on future market visits to assess student populations, competitive supply, and leasing conditions for underwriting and launch planning.
Anticipate launch challenges, resource needs, and operational gaps; establish scalable processes while adapting execution to each community and market.
Communicate leasing strategy, results, opportunities, and challenges to company leadership and investment partners.
Translate leasing data, customer feedback, competitive intelligence, and onsite observations into actionable insights; provide regular performance updates and recommendations.
Establish communication and reporting expectations that keep teams aligned and results measurable.
Perform other duties and special projects as assigned; travel to communities and markets as needed to support launches, team development, and leasing performance.