Director of National Accounts

Botanic Tonics

1d•$160,000 - $190,000

About The Position

At Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them. feel free products are thoughtfully crafted with noble kava root and other functional botanicals that have been used for centuries. Our feel free CLASSIC tonic and capsules contain noble kava root and natural kratom leaf, delivering calm, focused energy without caffeine. Our feel free Kava Maté combines noble kava root with yerba mate for elevated, sustained energy with 60mg of natural caffeine per serving. These unique blends are designed to create a state of chilled energy, helping to clear your mind and elevate your mood, so you can be more present and in the moment. Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do. OVERVIEW As the Director of National Accounts at Botanic Tonics, you will play a critical role in driving growth and maximizing sales opportunities within the national convenience store channel. This position requires a strategic thinker with a strong understanding of the convenience store market landscape and a proven track record of developing and executing successful sales strategies. You will be responsible for building and maintaining relationships with key accounts, driving product distribution, and implementing trade programs to increase brand visibility and drive sales.

Requirements

Bachelor's degree in Business, Sales, Marketing, or a related field.
8+ years of professional experience
2+ years of leading key/national account relationship with direct responsibility for managing HQ relationships
Proven track record of meeting and exceeding sales targets. History of working with similar key accounts successfully and growing a business
Experience in consultative sales, with the ability to develop value propositions; ability to develop relationships from C-suite to factory floor
Excellent negotiation, communication, and presentation skills
Strategic thinker with an entrepreneurial mindset
Strong analytical skills and data-driven decision-making capabilities
Excellent relationship-building and interpersonal skills
Ability to work independently and lead initiatives

Nice To Haves

A Master’s degree or specific industry certifications are advantageous

Responsibilities

Aggressively pursue new business opportunities within the chain store segment, identifying potential clients and executing strategies to secure contracts
Collaborate with the marketing team to develop targeted sales and promotional strategies that align with the unique selling points of BT
Build and maintain strong, long-lasting relationships with key accounts in the national chain store segment
Develop a deep understanding of each key account's business and leverage this insight to create tailored strategies that drive sales and partnership growth
Negotiate and manage contracts with key accounts, ensuring terms are favorable and in line with company goals and standards
Facile with financials and can quickly determine how to position/negotiate deals to BT’s advantage
Continuously monitor market trends, competitor activities, and consumer preferences within BT’s product sector
Adapt sales strategies in response to market shifts and emerging opportunities to maintain and grow market share
Serve as the primary representative and advocate for our products in all interactions with key accounts
Ensure product positioning and branding are consistently conveyed and aligned with our company values and standards
Set, monitor, and review performance metrics for key accounts, using data-driven insights to guide strategy and decision-making
Regularly report to senior management with account performance analyses, market insights, and strategic recommendations
Work closely with cross-functional teams, including marketing, DSDs, and supply chain, to ensure seamless execution of account strategies
Provide thought leadership and market insights to support company-wide strategy. Potentially grow a team over time, including hiring, developing, and ensuring high performance