Director of Motorsports & Outdoor Pursuits

LMLC OPERATIONS LLC•Rosamond, CA
•Onsite

About The Position

Singer Drivers Club (SDC) is a world-class private motorsport and lifestyle club at Willow Springs Raceway. SDC offers its members six legendary circuits, elite driver coaching, concierge-level service, curated food and beverage, and an expansive outdoor pursuits program. This is a founding-team opportunity to build a club that fuses raw performance, real adventure, and genuine community. SDC is part of a family of private clubs including Yellowstone Club, Moonlight Basin, Spanish Peaks, and Crazy Mountain Ranch. The Director of Motorsports & Outdoor Pursuits leads two of the club's signature experiences: elite, on-track driver development and an expansive outdoor pursuits program. The Director is responsible for the strategic leadership, development, and execution of all operational programs across a multi-discipline motorsports facility. This role focuses on creating, growing, and continuously improving revenue-generating programs including racing schools, manufacturer events, private clubs, track days, karting, off-road experiences, corporate events, public driving experiences, and specialty motorsports activities. The Director ensures every program delivers exceptional customer experiences while maintaining the highest standards of safety, operational efficiency, and financial performance. This position combines business development, operational leadership, and hands-on execution.

Requirements

  • Bachelor's degree in Business, Sports Management, Hospitality, Operations Management, or related field (or equivalent experience).
  • 10+ years of progressively responsible operations leadership.
  • 5+ years managing complex events or multi-department operations.
  • Demonstrated success developing new business programs.
  • Strong financial and budgeting experience.
  • Excellent leadership and communication skills.
  • Ability to work weekends, evenings, and holidays as required.
  • Motorsports industry experience.
  • Experience with race tracks, automotive manufacturers, or private driving clubs.
  • Knowledge of racing schools and performance driving programs.

Nice To Haves

  • Project management certification (PMP)
  • Emergency management or safety certifications

Responsibilities

  • Develop and execute new motorsports programs that increase revenue and maximize facility utilization.
  • Identify new business opportunities across racing schools, OEM manufacturer events, dealer driving experiences, private member clubs, track days, motorcycle programs, karting, off-road driving experiences, corporate team-building events, and public driving experiences.
  • Create annual and multi-year strategic growth plans.
  • Build partnerships with automotive manufacturers, sponsors, clubs, promoters, and event organizers.
  • Analyze market trends to introduce innovative experiences that keep the facility competitive.
  • Direct all daily operational activities across multiple venues and programs.
  • Establish operational standards and Standard Operating Procedures (SOPs).
  • Ensure staffing plans align with event schedules and business needs.
  • Coordinate with Track Operations, Safety Team, Fleet Maintenance, Driving Instructors, Event Management, Security, Food & Beverage, and Guest Services.
  • Maintain consistent execution of high-quality customer experiences.
  • Develop and manage annual operating budgets.
  • Monitor departmental profitability and key financial metrics.
  • Improve operational efficiency while maintaining premium service levels.
  • Identify new revenue streams and cost-saving opportunities.
  • Develop pricing strategies for programs and experiences.
  • Promote a strong culture of safety throughout all operations.
  • Ensure compliance with OSHA, local regulations, insurance requirements, and motorsports best practices.
  • Oversee Emergency Action Plans and incident response procedures.
  • Conduct operational risk assessments for new programs.
  • Recruit, mentor, and develop high-performing operations staff.
  • Foster a culture of accountability, professionalism, and continuous improvement.
  • Conduct performance evaluations and succession planning.
  • Lead cross-functional planning meetings.
  • Ensure exceptional service for manufacturers, corporate clients, racing schools, members, drivers, spectators, and sponsors.
  • Develop service standards that exceed customer expectations.
  • Resolve escalated customer concerns promptly and professionally.
  • Develop long-term operational strategies supporting organizational growth.
  • Utilize data and performance metrics to drive decision-making.
  • Recommend facility improvements and capital investments.
  • Support marketing initiatives by developing new experiences and special events.

Benefits

  • Medical, Dental, Vision insurance available
  • Company-paid employee Life Insurance, Short-Term & Long-Term Disability
  • 401K with Employer Match
  • Paid Time Off
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