Director of Membership

Marriott Vacations Worldwide

About The Position

Reporting to the Vice President of Global Marketing, the Director of Membership owns the strategic vision, design, and evolution of Interval’s membership program, with accountability for strengthening the value proposition across tiers, driving member engagement and retention, and enabling growth across travel and related services. This role is responsible for reimagining how membership creates value—for members, partners, and the business—by evaluating and optimizing benefits, partner ecosystems, pricing models, and tier economics. The Director will lead a data driven approach to defining what membership stands for, how it delivers differentiated value, and how it fuels increased usage, share of wallet, and long term loyalty. This is a role for a strategic architect and change agent who can balance customer needs, partner economics, and enterprise goals—translating insight into scalable programs that strengthen the membership foundation of the business.

Requirements

Bachelor’s Degree in Marketing, Business Administration, Communications, or related discipline or equivalent work experience.
10–15+ years of experience in membership, loyalty, subscription, or customer strategy roles.
Proven success designing or transforming multi‑tier membership or loyalty programs.
Strong background in value proposition design, pricing strategy, and partner ecosystems.
Highly analytical, with the ability to translate data into clear strategic direction.
Experience leading complex, cross‑functional initiatives.
Executive presence with strong communication and stakeholder management skills.
Strategic mindset with an ability to make difficult decisions.
Leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose.
Skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results.
Knowledge of marketing resources policies, practices, and procedures.
Facilitation, oral presentation, and training skills.
Strong written and verbal communications skills.
Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment.
Passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
Knowledge of marketing trends and practices within the industry.
Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
Understands how to manage in a culturally diverse work environment.
Computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams, etc.

Nice To Haves

Experience with Qualtrics, Business Objects or similar, Adobe Analytics and Adobe Campaign preferred.

Responsibilities

Define and own the end‑to‑end membership strategy across all tiers, aligned with enterprise growth and travel program objectives.
Clearly articulate and optimize the value proposition for each membership tier, ensuring differentiation, relevance, and perceived value.
Lead periodic reviews of the membership model to ensure it remains competitive, compelling, and financially sound.
Identify opportunities to enhance membership’s role in driving engagement, retention, cross‑sell, and share of wallet.
Evaluate the current portfolio of membership benefits and redesign where necessary to improve impact, clarity, and ROI.
Assess which benefits drive true member value versus low utilization or cost‑inefficient features.
Design tier‑specific benefit frameworks that: Encourage progression between tiers, Reward loyalty and engagement, Support premium positioning where appropriate, Ensure benefits ladder logically across tiers and reinforce desired member behaviors.
Lead the strategic review of membership pricing, tier thresholds, and renewal economics.
Partner with Finance to model pricing scenarios, elasticity, and lifetime value across segments.
Balance accessibility, competitiveness, and value perception with margin and profitability considerations.
Establish guardrails and principles for future pricing changes and tier evolution.
Evaluate and optimize the partners that power membership benefits, including travel, lifestyle, and service partners.
Define criteria for partner selection to ensure alignment with brand, member value, point of sale strength, and strategic priorities.
Lead discussions on partner economics, exclusivity, and co‑marketing opportunities.
Identify opportunities to introduce new partners or sunset underperforming relationships.
Position membership as a catalyst for increased travel program usage and deeper engagement with Interval’s ecosystem.
Partner with Marketing, Travel, and Sales teams to translate membership strategy into: Clear member messaging, Acquisition and upgrade pathways, Activation and lifecycle marketing.
Use behavioral data to identify friction points, drop‑off risks, and opportunities to drive more consistent usage.
Partner with the Member Retention team to establish success metrics across acquisition, activation, retention, upgrade, and usage.
Leverage member data, research, and feedback to continuously refine strategy.
Develop executive‑ready reporting and recommendations on membership performance and evolution.
Ensure strong governance around benefits, pricing, and partner commitments.
Serve as the central strategic owner of membership, partnering closely with: Travel Strategy & Operations, Global Marketing, Sales & Partner Teams, Finance and Technology.
Influence without direct authority, aligning stakeholders around a unified membership vision.
Act as a thought leader and advisor to senior leadership on loyalty and membership strategy.