Director of Measurement & Reporting

IQVIA•Durham, NC

About The Position

As the Director of Measurement & Reporting within the Media OS product organization, you will own the vision, strategy, and execution for how performance insights, campaign analytics, and privacy-safe measurement evolve across our activation platform. You will lead a portfolio that delivers accurate, actionable, and trustworthy intelligence—powering advertiser decision-making, internal optimization workflows, and the next generation of Media OS automation and predictive capabilities. You will drive a multiyear roadmap that spans data architecture, reporting frameworks, workflow simplification, and scalable measurement innovation. Partnering closely with Engineering, Data Science, Identity, Activation, Partnerships, and customer-facing teams, you will steward end-to-end product delivery—from foundational schema design and platform migration to global launch, scale, and continuous refinement. This role is ideal for a product leader with deep measurement expertise, strong data instincts, and a passion for transforming complex technical systems into intuitive, high-trust customer experiences. You will play a key leadership role in shaping how Media OS quantifies value, drives adoption, and unlocks performance impact for advertisers— while building the underlying systems that enable organizational clarity, repeatability, and strategic acceleration.

Requirements

10+ years of product management leadership in AdTech, MarTech, analytics, media measurement, and/or digital media.
Proven track record of leading complex product portfolios from strategy to scaled adoption.
Deep expertise in measurement, reporting, insights, or advertiser-facing analytics platforms.
Strong ability to translate customer needs into product requirements, frameworks, and prioritized roadmaps.
Exceptional communication and storytelling skills, especially when influencing senior stakeholders.
Analytical mindset with fluency in product performance measurement and data driven decision-making.
Passion for scaling teams, building systems, and creating repeatable excellence across product development.

Responsibilities

Lead the Product Vision & Strategy: Own the strategic direction for the Media OS Measurement & Reporting portfolio, defining a long-term vision that aligns to business growth and customer needs.
Drive product strategy grounded in market realities, competitive insights, and advertiser pain points.
Develop clear value propositions and product narratives that guide roadmap prioritization and inspire cross-functional alignment.
Ensure the product portfolio continuously differentiates through innovation, measurable performance impact, and customer-centric outcomes.
Shape and Execute a Strong Roadmap: Partner deeply with Engineering, Data Teams, and other cross-functional partners to define, refine, and execute a scalable roadmap.
Identify opportunities for platform expansion, workflow simplification, automation, and new measurement capabilities.
Balance short-term delivery with long-term architectural and strategic investments.
Create frameworks that allow for repeatable roadmap prioritization across use cases, customer segments, and geographies.
Drive Adoption, Performance & Customer Impact: Lead product readiness, enablement, and adoption strategies that help teams understand, use, and champion your products.
Build data-backed mechanisms to identify adoption blockers, usability gaps, and unmet customer needs.
Turn insights into product improvements that increase usage, drive stickiness, and unlock revenue impact.
Ensure customer experiences are intuitive, integrated, and deliver value from onboarding through advanced usage.
Guide Go-to-Market in partnership with Strategy & Product Marketing: Partner with Product Marketing to shape strategic launch moments, positioning, and messaging.
Ensure GTM efforts reflect product reality, customer needs, and market opportunity.
Collaborate on launch requirements, readiness criteria, and success metrics— ensuring organizational alignment and clarity.
Provide subject-matter expertise during GTM planning, supporting clear communication of capabilities and customer value.
Build and Lead a High-Performing Product Organization: Manage and mentor a team of Product Managers/Owners focused on measurement, reporting, and advertiser analytics.
Foster a high-performance culture grounded in customer empathy, data-driven thinking, and execution excellence.
Raise talent density through coaching, clear role definition, and thoughtful career paths.
Champion cross-functional collaboration and alignment across engineering, sales, marketing, and analytics teams.
Operate with Excellence & Scale: Define product success metrics tied to adoption, usage, platform reliability, and revenue contribution.
Use data to guide product decisions, measure impact, and continuously optimize platform performance.
Build durable systems, rituals, and processes that enable fast, confident decision making and scalable execution.
Ensure operational rigor across planning, delivery, and measurement.