Director of Marketing

Travel + Leisure Co.•Nashville, TN

4d•Onsite

About The Position

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. The Director, Marketing will be responsible for assisting and overseeing the operational functions required to support the following: Marketing Tour and Promotional Lead Generation, New and Existing Vendor Relations, Mini-Vacs, Regional Marketing Operations, and Site In-House Marketing programs. These may entail, but are not limited to: lead generation, contract negotiation, legal submissions, cost control, performance tracking & reporting, efficiency management, product matrix management, and systems management.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline; MBA preferred.
5 years experience of Marketing and people Leadership Management in Vacation Ownership with a proven track record of success.
Proven experience in customer service, problem resolution, vendor relations, and negotiation.
Exceptional verbal and written communication skills, with the ability to interact professionally with diverse clients and internal teams.
Strong analytical skills with extensive knowledge of marketing strategy analysis, campaign performance reporting, and data-driven decision-making.
Results-oriented with a consistent track record of exceeding budgeted goals and business targets.
Highly organized with excellent attention to detail and the ability to maintain accurate records and data.
Demonstrated ability to identify opportunities for process improvement and operational efficiency.
Positive, enthusiastic, and proactive attitude with a strong commitment to delivering high-quality work in a collaborative environment.
Creative marketing mindset with a passion for innovation and driving brand success.

Nice To Haves

MBA preferred

Responsibilities

Plan, implement and manage facilitation of marketing business plans.
Work with site and regional leadership with guidelines on introduction of new programs, best practices, and processes.
Monitor and report performance of marketing at the site level, taking corrective action as required.
Partner with Sales & Marketing Leaders to identify areas of improvement and implement best practices.
Streamline and optimize operational efficiencies through the evaluation and improvement of processes, procedures and technologies.
Assist in managing any infrastructure changes as dictated by the business environment.
Oversee complete operations of the Welcome Center, In House Marketing, and OPC/CMP Program.
Assist in achieving and maintaining the Welcome Center, In House and OPC/CMP production percentage at or above targeted level.
Effectively develop and motivate new marketing personnel including supervisors and managers.
Develop and implement written performance expectations for daily tasks, training reviews and counseling.
Work with site sales leadership in managing performance factors, to include driving tour production, increasing financial performance and reviewing marketing program efficiencies.
Work with In House Marketing leaders to monitor trends in penetration and identify areas of opportunity to increase penetration rates.
Oversee and manage tour flow from corporate marketing programs.
Develop New Vendor Relations and maintain Existing Vendor Relations.
Negotiate hotel contracts, OPC/CMP locations and local premium contracts.
Partner with Area Senior Leadership in Marketing Review submissions, Compensation Plan analysis and all other Marketing related analytics.